On Day 5 of our Digital Marketing Calendar, MRM//McCann Singapore's Head of Social, Jim Guzman, fills us in what Social ROI is, and what metrics are important to track.

A new week, a new marketing term to uncover. This Monday, we continue with our daily Digital Marketing Advent Calendar release with the definition of "Gamification". Richard Brunois, Director of Communication at Sony Interactive...

We are pleased to continue our advent calendar Day 4 release with the definition of "Social Media Analytics". Kelsey Simmons, Business Intelligence Analyst at WhoWhatWear has shared her definition of the term with us.

We are continuing the countdown of our Digital Marketing Advent Calendar! Today's definition from Christophe Asselin, Digital Marketing Manager - Digimind, is on "Digital Reputation".

We are pleased to start our first advent calendar Day 1 release with the definition of "Reach," a term used in analyzing and monitoring online audiences. Brice Vinocour, Marketing Manager at Facebook, France has shared his...

Digital command centers are at the forefront of digital transformation in many organisations. From exhibiting the Chief Marketing Officer (CMO)'s strategy, to centralising multidisciplinary teams, how can companies leverage the...

Online reputation is the single biggest challenge faced by brands and marketers, according to a 2015 study conducted by Brunswick Insights with over 200 communications directors.

Insurance companies work round the clock to meet their customers' needs, whether it's processing a claim or answering their questions. Like many B2C industries, there is a growing need for more options to interact with insurers...

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and...

Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and...