Insurance is a highly competitive space that operates across multiple products, such as home, life, automotive, health, and travel. On the consumer front, there is a constant need for information to be available, accurate, and...

Reach is one of the key metrics for measuring your social media ROI. After all, the purpose of launching campaigns and sharing content on social is to increase the reach of your brand - in other words, to get those so-called...

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...

G2 Crowd is a world leading business software review platform, and has recently

The retail industry is in for a turbulent future as retail sales struggle overall across the country. This report analyzes the top 20 retailers in the U.S. and measures their social media efforts and campaigns to gain market...

So, you’ve decided that your organization needs a social media monitoring tool? Congratulations! You’re on your way to becoming an insight-driven company that is predicted by Forrester to grow at least 30% each year.

We covered Singapore’s telecommunications industry on social media in our last post: which companies are leading the pack on social, and what makes customers tick?

When a crisis occurs for any business there is rarely a simple solution to the problem. Once a crisis occurs the only thing a company can control is the way they handle the incident, and how they communicate those efforts. Simply...

Executive branding is a great way of showcasing your strengths online - whether it's to your peers, your competitors, or even your potential employers.

As a young industry social media marketing is still changing, and sometimes rapidly. Social media monitoring tools can make it easier to stay up-to-date on the latest developments, but if that's not in the budget, try adding...