4 min read
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
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Austin Williams | Analysis - Apr 20, 2017

One on One with Giphy

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with some smart folks over at...
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1 min read
Austin Williams | Build Strategy - Apr 12, 2017

One on One with Bloglovin'

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with the CEO of Bloglovin',...
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2 min read
Jerome Maisch | Build Strategy - Dec 4, 2016

Definition🎁 : "Social Media Analytics" for WhoWhatWear - Digital Marketing Advent Calendar

We are pleased to continue our advent calendar Day 4 release with the definition of "Social Media Analytics". Kelsey Simmons, Business Intelligence Analyst at WhoWhatWear has shared her definition of the term with us. 
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1 min read
Melissa Chue | Build Strategy - Nov 30, 2016

Watch: 10 Questions About Digital Command Centers with Clement Teo of Ovum

Digital command centers are at the forefront of digital transformation in many organisations. From exhibiting the Chief Marketing Officer (CMO)'s strategy, to centralising multidisciplinary teams, how can companies leverage...
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2 min read
Melissa Chue | Build Strategy - Oct 19, 2016

Watch: 10 Questions About Social Media ROI with Jim Guzman of MRM//McCann

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...
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1 min read
Melissa Chue | Asia Pacific - Aug 24, 2016

Watch: 10 Questions about Executive Branding with Chris J Reed of Black Marketing

Executive branding is a great way of showcasing your strengths online - whether it's to your peers, your competitors, or even your potential employers.
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1 min read
Melissa Chue | Build Strategy - Aug 17, 2016

Customer Experience Case Study: How Lexus APAC Creates the Perfect Experience Using Social Media Insights

Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality by delivering amazing experiences to their customers, even...
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1 min read
Melissa Chue | Asia Pacific - Jul 27, 2016

Watch: 10 Questions about Data Analytics with Steve Tracy of SapientNitro

Data analytics - what is it and how can businesses leverage it to make more strategic decisions?
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1 min read
Melissa Chue | Asia Pacific - Jul 20, 2016

Content Marketing Case Study: MRM//McCann Strategizes with Social Media Listening

Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz out there, brands and agencies alike need a way to cut through the...
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