To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with some smart folks over at...

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with the CEO of Bloglovin',...

We are pleased to continue our advent calendar Day 4 release with the definition of "Social Media Analytics". Kelsey Simmons, Business Intelligence Analyst at WhoWhatWear has shared her definition of the term with us.

Digital command centers are at the forefront of digital transformation in many organisations. From exhibiting the Chief Marketing Officer (CMO)'s strategy, to centralising multidisciplinary teams, how can companies leverage the...

Social media ROI is critical for tracking and measuring the performance of your social media activities. For brands that are expanding into social for their digital initiatives, how can they align it with their overall business...

Executive branding is a great way of showcasing your strengths online - whether it's to your peers, your competitors, or even your potential employers.

Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality by delivering amazing experiences to their customers, even at...

Data analytics - what is it and how can businesses leverage it to make more strategic decisions?

Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz out there, brands and agencies alike need a way to cut through the clutter...