To effectively promote, sell, and raise awareness for your product and services, it is of paramount importance to reach out to the right consumers – individuals who require your product or service.

The Covid-19 pandemic has changed the way we approach money, or rather, it has made people realize what more they could do with their money.

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.

Deep personalization is more essential than ever for businesses in a customer-centric era, where a wealth of choices and stiff competition means customer experiences can make or break a sale.

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores, food...

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive decisions....