8 min read Digimind Blog - How to Target the Right Customers for Your Business
Edrea Boo | Customers - Mar 10, 2022

How to Target the Right Customers for Your Business

To effectively promote, sell, and raise awareness for your product and services, it is of paramount importance to reach out to the right consumers – individuals who require your product or service.
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8 min read Relieving Stock Market Pain Points Modern Investors Face - Blog - Image Banner
Jared Silitonga | Brands - Aug 16, 2021

Relieving Stock Market Pain Points Modern Investors Face

The Covid-19 pandemic has changed the way we approach money, or rather, it has made people realize what more they could do with their money.
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6 min read Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research - EN BLOG
Jared Silitonga | Customer experience - Dec 8, 2020

Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.
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4 min read 3 Ways Social Media Listening Is Paving The Way For Deep Customer Personalization - EN BLOG
Jared Silitonga | Customer experience - Dec 4, 2020

3 Ways Social Media Listening Is Paving The Way For Deep Customer Personalization

Deep personalization is more essential than ever for businesses in a customer-centric era, where a wealth of choices and stiff competition means customer experiences can make or break a sale.
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6 min read 4 Essential Objectives to Guide Your Consumer Insights Project - Blog Cover Image
Jared Silitonga | Customer experience - Nov 10, 2020

4 Essential Objectives to Guide Your Consumer Insights Project

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores, food...
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6 min read 3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening
Jared Silitonga | Customer experience - Jun 26, 2020

3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive decisions....
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