5 min read 6-dgital-marketing-trends-that-shaped-2018 (1)-1
Melissa Chue | Brands - Nov 29, 2018

6 Digital Marketing Trends that Shaped 2018

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...
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5 min read instagrammobile
Melissa Chue | Brands - Jul 12, 2018

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

The Daniel Wellington brand sure has a lot to be proud of. The mid-range watch has grown from a relatively unknown brand, to a sought after wearable that has made its way onto the wrists of celebrities like Kendall Jenner -...
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5 min read shopping-bag
Melissa Chue | Brands - Jun 25, 2018

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

Technology is revolutionizing how consumers shop. Connected shopping carts, interactive store signage, and simplified yet secure payment methods via smartphones, are just a few trends that are redefining retail marketing...
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6 min read 3-Metrics-to-Track-to-Predict-and-Measure-the-Real-Impact-of-a-Brand-Crisis-1068x713 (1)
Sophia Guan | Analysis - May 3, 2018

3 Metrics to Track, Predict and Measure the Real Impact of a Brand Crisis

In the age of social media where discussions can occur and develop across borders, a brand crisis can spread like wildfire. How your brand responds during and after a crisis can either repair or significantly damage brand...
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7 min read 5-Winning-Customer-Experience-Examples-to-Inspire-Your-Brand’s-Marketing-Strategy-1068x789-1
Melissa Chue | Brands - Apr 27, 2018

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

As competition intensifies amongst brands, companies have to innovate and differentiate themselves by delivering customer centric campaigns and experiences that give their target audience a compelling reason to become...
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3 min read An example of a sports livestream from Twitter's sports video partnership.
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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4 min read socialize-singapore-march-2018-1068x712
Melissa Chue | Asia Pacific - Mar 12, 2018

How Should Brands Work with Content Creators? | Socialize Singapore March 2018

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their...
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7 min read the-benefits-of-customer-profiling-for-brands
Graeme Anderson | Analysis - Jan 4, 2018

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services. Netflix, for example, uses...
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4 min read how-adolescents-use-social-media
Graeme Anderson | Benchmark - Dec 28, 2017

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and...
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8 min read binoculars
Melissa Chue | Analysis - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a...
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