The brand name is among the most highly valued assets of a company. A solid brand is able to easily acquire new customers while also retaining existing customers. It also acts as a platform for launching new products. Studies...

These are trying times for businesses. Competition is fierce. Customers have several options. As a brand, if you fail to establish that personal connection with your customers, they are highly likely to switch to your...

In a context when digital marketing budgets are constantly growing , the online blue ocean has turned to red , and one needs to sharpen tactics so that you get a chance to have an impact on business. Time has come to put your...

Online brand reputation is the image of your company seen by the internet users. Various factors like online reviews, consumer forums, news articles, social behavior, and visibility in search results impact your brand reputation.

There are many types of crises that professionals of all stripes have to deal with when operating within the marketplace. If you work on a crisis management team - usually as a Public Relations (PR) Manager - then you have a...