4 min read
Sophia Guan | Build Strategy - ene 16, 2019

Data-drive Your Agency Proposals with Social Intelligence

If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches... on top of your day-to-day tasks. Pitches are tremendously taxing on teams – who...
Read More
5 min read
Graeme Anderson | Community Manager - abr 19, 2018

The 3 Essential Elements of a Successful Social Media Report

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...
Read More
5 min read
Graeme Anderson | Benchmark - mar 12, 2018

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...
Read More
6 min read
Graeme Anderson | Build Strategy - feb 15, 2018

Influencer Marketing: Inside a Viral Campaign

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the...
Read More
4 min read
Graeme Anderson | Benchmark - feb 6, 2018

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....
Read More
3 min read
Graeme Anderson | Analysis - dic 20, 2017

Digimind and El País Partner to Monitor Online Public Discourse about the 2017 Catalan Elections

Social media has undoubtedly become a preferred means for individuals to express their opinions, especially when it comes to matters of public interest. Digimind recently partnered with Prisa, a global Spanish and Portuguese...
Read More
9 min read
Graeme Anderson | Analysis - dic 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies. Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
Read More
3 min read
Graeme Anderson | Analysis - dic 12, 2017

The Value of Social Intelligence Reporting Platforms for Agencies

A case study on how social media reporting dashboards improve service offerings, generate new business, and increase customer loyalty.
Read More
3 min read
Graeme Anderson | Build Strategy - nov 30, 2017

Crisis Management: Aligning Digital and Offline Promotional Campaigns

Discussion about digital campaigns tends to erect barriers between online and offline marketing, however, the two dimensions can be highly complementary in improving customer experience. Business strategists must not only...
Read More
4 min read
Graeme Anderson | Build Strategy - nov 24, 2017

Agencies and Competitor Analysis: The Best Data-Driven Techniques

A case study on tracking techniques and best practices for social media analysis.
Read More

    Subscribe and Stay Informed

    Digimind Blog