12 min read 3 essential KPIs to predict and measure the real impact of a crisis on your brand reputation - Digimind Blog
Gabrielle Aliotta | Crisis Management - Sep 8, 2022

3 Essential KPIs to Predict and Measure the Real Impact of a Crisis

Smartphone-based social media, as so many mobile users have witnessed, has led to instant propaganda and sharing, the importance of influencers, the virality of specific topics, and the polarization of speech. Discussions can...
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14 min read 3 steps to measure the impact of reputation crises on your brand
Jared Silitonga | Crisis Management - Sep 8, 2022

3 Steps to Measure the Impact of Reputation Crises on Your Brand

While a company can try to strengthen its brand reputation through communication and content campaigns, brand perception is ultimately shaped by consumers' opinions and experiences.
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8 min read How to Effectively Manage Reputational Risk Challenges? - Digimind Blog Image
Gabrielle Aliotta | Crisis Management - Sep 6, 2022

How to Effectively Manage Reputational Risk Challenges?

Why is reputation risk a "different" risk? Unlike market and credit risks, whose impact can be contained, reputational risks often arise from the amplification of another problem that can occur anywhere. In fact, business risks...
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4 min read 3 Smart Ways Johnsonville Sausage Leverages Social Listening For Success! - Digimind Business Case
Gabrielle Aliotta | Content Marketing - Aug 17, 2022

3 Smart Ways Johnsonville Sausage Leverages Social Listening For Success!

With humble midwestern roots as a family-owned and privately-operated company, Johnsonville is America's number one sausage brand. The company's sausage products are available in 45 countries worldwide, making their brand...
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7 min read Technologies behind the genius of social media listening and monitoring - Digimind Blog
Gabrielle Aliotta | machine learning - Aug 3, 2022

4 Key Technologies Behind the Genius of Social Media Listening & Monitoring Software

The term artificial intelligence for processes and software is often overworked and overused. It has become a marketing ploy that sometimes refers to algorithms, which are extremely well-designed but far from being intelligent...
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8 min read
Nour Nasr | Product Updates - Jul 28, 2022

Digimind monitors & analyzes Instagram reels

Since the beginning of the summer, Digimind Social has made it possible to collect Instagram Reels whether on your own accounts (Owned Media) or other accounts that interest you (Earned Media).   So you can capture the big...
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10 min read Digimind Blog - 4 Ways to Protect Your Brand Reputation on Social Media
Jared Silitonga | Social Listening - Jul 19, 2022

4 Ways to Protect Your Brand Reputation on Social Media

Brand reputation is multidimensional in that both positive and negative perceptions can go a long way to affect how deeply entrenched your brand is in your customers’ eyes, whether out of loyalty or fear.
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2 min read digimind - l'oreal finds success in social listening hero image banner
Jared Silitonga | Competitive Intelligence - Jul 12, 2022

L'Oréal Vietnam Finds Success in Social Listening

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.
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4 min read
Sabine Dorgan | Digital Marketing - Jul 11, 2022

How to Optimize your Digital Share of Voice in Order to Boost your Business Activity?

In a context when digital marketing budgets are constantly growing , the online blue ocean has turned to red , and one needs to sharpen tactics so that you get a chance to have an impact on business. Time has come to put your...
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11 min read Digimind Blog – 5 Golden Considerations to inform Marketing Strategy
Jared Silitonga | Social Listening - Jun 2, 2022

5 Golden Considerations to Enlighten and Inform Marketing Strategy

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.
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