In Ad Age’s piece in 2020 about resetting your marketing strategy to adapt to post-crisis reality, Norman Guadagno wrote about how marketers must move away from a mindset of thinking reactively to a proactive one.

The hyper-fragmentation of audiences and uses on social media continues to evolve. This time, it's in reaction to US policies and court rulings. Some users are migrating from TikTok and X to Xiaohongshu and Bluesky. Here's how to...

In media monitoring, Social Listening, PR and Communication, you must deal with a vast amount of information and mentions on social media. Whether it's for crisis monitoring, campaign tracking, impact analysis of speeches,...

In the world of fast fashion, two brands—Shein and Temu—are making significant waves. These brands have not only challenged typical fast fashion retailers but have also revolutionised how consumers interact with fashion brands...

This year's Eurovision Song Contest has been unlike any other, marked by significant controversy from various angles. Many believe it to be the most contentious edition in the event's history, primarily due to the political mire...

In recent years, the hospitality landscape has been dramatically reshaped by the undeniable rise of Airbnb.

The slowdown in Electric Vehicle (EV) sales can be attributed to the fact that only one model, the Hyundai Ioniq 6 SE RWD Long Range, aligns with the criteria that most drivers prioritize when purchasing a car: charging times...

In 2024, the Asia Pacific travel sector experienced a remarkable resurgence, approaching pre-pandemic tourism levels with a sturdy 20% surge in travel revenue compared to the preceding year, with insights from Reuters and TTG...

In Monitoring and Social Listening, the detection of bad buzz, crises, positive buzz and any increase in mentions is essential. Whether it's for crisis monitoring, campaign follow-up, speech impact analysis or reputation...

As AI advancements continue to push boundaries, the delineation of liability within the insurance realm becomes increasingly ambiguous. How does this uncertainty resonate with consumers?