9 min read
Melissa Chue |

4 Types of Consumer Insights You Can Derive from Analyzing Social Media Users

Just as the way to a man’s heart is through his stomach, the way to your customers’ hearts (and wallets) is through understanding their behavior, needs, and wants. In fact, a 2020 study on customer expectations by Gladly found...
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6 min read 3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening
Jared Silitonga | Customer experience - Jun 26, 2020

3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive...
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7 min read Delivery person hands food to consumer
Micah Levin | food - Jun 25, 2020

3 Social Media Trends And Insights On Fast Food Delivery Brands During COVID-19

The concept was simple enough - boot up your hard drive, turn on your computer desktop screen, open your AOL internet browser while enduring that obnoxious dial-up sound before finally arriving at “PizzaNet”, and ordering two...
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10 min read HEADERv1
Alina Taher | Social Listening - Dec 4, 2019

How to Uberize Your Industry with Social Media Listening (or Avoid Being Uberized!)

Uber, the world leader in ride-hailing, has given birth to the term “Uberization”, meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. Thanks to new...
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5 min read
Melissa Chue | Brands - Nov 27, 2019

Social Media Listening Tips for Creating a Future-Proof Brand Strategy

“I don’t have 2020 vision” may have sparked more than a few memes and laughs in the past years. But the reality is marketers across industries are faced with this daunting question every time they’re forecasting their...
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6 min read elevate-nYgy58eb9aw-unsplash-1
Alina Taher | millennial - Nov 26, 2019

Influencer Marketing: Engaging Centennials & Millennials

Understanding how much influence influencers really have, how to interact with them, and why the youth desire to become one. 
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4 min read Digi52 (1)
Susanne Morris | Events - Oct 22, 2019

3 Key Social Listening Strategies For Understanding Deeper Consumer Insights

At our first ever SocializeDC, marketers from leading brands and agencies joined Digimind for an informative evening of panel discussions, networking, and after work treats. We welcomed Social Listening and Insights Manager ...
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5 min read photo-1432888498266-38ffec3eaf0a (2)
Vanessa Ong | Insight Driven Marketing - Oct 21, 2019

Blueprints for a Dynamo Brand in 2019 with Social Media Listening | Dentsu Dynamo Brand Index

To thrive in the digital-based New Economy, companies need to be fast and fluid enough to deal with the constant change and demand for new products, services, and experiences. Brands possessing these two qualities are known as...
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4 min read heidi-sandstrom-mHC0qJ7l-ls-unsplash (2)
Vanessa Ong | Insight Driven Marketing - Oct 17, 2019

Creating Direction and Trust with Social Media Listening | Dentsu Dynamo Brand Index

Have you ever wondered why brands like KitKat and Microsoft are so successful at building and maintaining their brands, while others struggle to stand out and survive? What are the key traits of a recognizable brand with a...
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4 min read
Melissa Chue | Social Listening - Oct 10, 2019

How to Set Up An Actionable and Effective Social Listening Project

“What the #$@% is social listening?!”   It’s a question all marketers have asked before. Either you’ve heard of social media listening, or you’re still trying to understand how to do it effectively.
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