12 min read Digimind 5 Expertly-Crafted Strategies to Create Winning Content Using Social Listening
Micah Levin | Content Marketing - Sep 8, 2020

5 Expertly-Crafted Strategies to Create Winning Content Using Social Listening

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6 min read
Sophia Guan | Consumer Insights - Aug 28, 2020

Case Studies: Product Marketing Strategies Built on Consumer Insights

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?
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10 min read
Sophia Guan | Consumer Insights - Aug 20, 2020

6 Ways Consumer Insights Improve Customer’s Experiences

Can you remember when you had a bad experience with a company and decided almost immediately after to give them another chance? The answer, most likely, is no. Bad experiences leave a lingering bitter taste in our mouths and...
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8 min read
Sophia Guan | Consumer Insights - Aug 14, 2020

Optimizing Consumer Insights with Social Listening

This blog will take you through an essential, but often overlooked, use of social media listening and analytics: gathering and analyzing consumer insights.
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8 min read
Ray Slater Berry | Buyer Behavior - Jul 28, 2020

How to Analyze Consumer Markets and Buyer Behavior on Social Media

Consumer markets and buyer behavior. Two key phrases that you’ve probably heard a lot in marketing; however, the chances are not so much in social media. Consumer markets and buyer behavior can teach your business a lot about...
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5 min read 3 Mistakes Consumer Insights Professionals Make And How To Correct Them - Digimind
Micah Levin | Digital Marketing - Jul 20, 2020

3 Mistakes Consumer Insights Professionals Make And How To Correct Them

The current market landscape in 2020 looks unlike that of its predecessor, 2019, in that all insights professionals are faced with a slew of challenges directly tied to consumers. Despite record sales in specific industries...
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9 min read
Melissa Chue | Consumer Insights - Jun 29, 2020

4 Types of Consumer Insights You Can Derive from Analyzing Social Media Users

Just as the way to a man’s heart is through his stomach, the way to your customers’ hearts (and wallets) is through understanding their behavior, needs, and wants. In fact, a 2020 study on customer expectations by Gladly found...
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6 min read 3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening
Jared Silitonga | Customer experience - Jun 26, 2020

3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive...
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10 min read HEADERv1
Alina Taher | Social Listening - Dec 4, 2019

How to Uberize Your Industry with Social Media Listening (or Avoid Being Uberized!)

Uber, the world leader in ride-hailing, has given birth to the term “Uberization”, meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. Thanks to new...
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5 min read
Melissa Chue | Brands - Nov 27, 2019

Social Media Listening Tips for Creating a Future-Proof Brand Strategy

“I don’t have 2020 vision” may have sparked more than a few memes and laughs in the past years. But the reality is marketers across industries are faced with this daunting question every time they’re forecasting their...
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