Super Bowl LIX was more than just a showdown between the Philadelphia Eagles and the Kansas City Chiefs—it was a global spectacle that ignited conversations across social media. With over 36.8 million interactions and a total ...

The Oscars are back! Since 1929, Hollywood's most glamorous night has been the ultimate celebration of cinema, honoring the best in storytelling, acting, and creative genius. The 2025 edition is shaping up to be no different –...

In Ad Age’s piece in 2020 about resetting your marketing strategy to adapt to post-crisis reality, Norman Guadagno wrote about how marketers must move away from a mindset of thinking reactively to a proactive one.

The hyper-fragmentation of audiences and uses on social media continues to evolve. This time, it's in reaction to US policies and court rulings. Some users are migrating from TikTok and X to Xiaohongshu and Bluesky. Here's how to...

In media monitoring, Social Listening, PR and Communication, you must deal with a vast amount of information and mentions on social media. Whether it's for crisis monitoring, campaign tracking, impact analysis of speeches,...

In the world of fast fashion, two brands—Shein and Temu—are making significant waves. These brands have not only challenged typical fast fashion retailers but have also revolutionised how consumers interact with fashion brands...

This year's Eurovision Song Contest has been unlike any other, marked by significant controversy from various angles. Many believe it to be the most contentious edition in the event's history, primarily due to the political mire...

In recent years, the hospitality landscape has been dramatically reshaped by the undeniable rise of Airbnb.

The slowdown in Electric Vehicle (EV) sales can be attributed to the fact that only one model, the Hyundai Ioniq 6 SE RWD Long Range, aligns with the criteria that most drivers prioritize when purchasing a car: charging times...

In 2024, the Asia Pacific travel sector experienced a remarkable resurgence, approaching pre-pandemic tourism levels with a sturdy 20% surge in travel revenue compared to the preceding year, with insights from Reuters and TTG...