According to a recent study by eMarketer, 2% of US adults are using Clubhouse. While the number itself might seem small, the fact that it's “invite-only” and available only on iPhones is impressive. Rumor has it that Clubhouse...

Social Listening Is What Your Marketing Strategy Needs

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores,...

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With...