5 min read
Michael Brito | Brands - Apr 15, 2021

5 Ways Brands Can Use Clubhouse and Other Social Audio Apps

According to a recent study by eMarketer, 2% of US adults are using Clubhouse. While the number itself might seem small, the fact that it's “invite-only” and available only on iPhones is impressive. Rumor has it that Clubhouse...
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9 min read
Micah Levin | Brands - Nov 25, 2020

5 Vital Social Listening Strategies To Help Your Brand Stand Out

Social Listening Is What Your Marketing Strategy Needs
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8 min read 6 Social Metrics You Can't Ignore When Monitoring Consumer Insights - Blog Cover Image
Jared Silitonga | Social Listening - Nov 11, 2020

6 Social Metrics You Can't Ignore When Monitoring Consumer Insights

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...
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6 min read 4 Essential Objectives to Guide Your Consumer Insights Project - Blog Cover Image
Jared Silitonga | Customer experience - Nov 10, 2020

4 Essential Objectives to Guide Your Consumer Insights Project

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores,...
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8 min read
Jared Silitonga | Social Listening - Oct 7, 2020

How Social Listening is Transforming Market Research in 2020

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With...
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