5 min read Ace-your-product-launch-strategy-with-social-media-intelligence-in-4-steps-1068x614-1
Melissa Chue | Build Strategy - Aug 6, 2018

Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Without a question, consumer data is similarly crucial in helping marketers hit their “mark” –...
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5 min read chart
Graeme Anderson | Community Manager - Apr 19, 2018

The 3 Essential Elements of a Successful Social Media Report

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...
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5 min read debunking-top-5-myths-of-proving-social-ROI
Melissa Chue | Build Strategy - Mar 14, 2018

Debunking the Top 5 Myths of Proving Social ROI

Imagine you’re a marketer evaluating post campaign performance. After painting a rosy picture of your sponsored posts’ stellar click-through and engagement rates, as well as the reach earned from influencers used, your Chief...
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5 min read top-kpis-for-proving-marketing-ROI
Graeme Anderson | Benchmark - Mar 12, 2018

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...
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5 min read essential-social-media-reporting-strategies
Graeme Anderson | Benchmark - Feb 6, 2018

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....
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9 min read high-performing-brands-use-social-data
Graeme Anderson | Build Strategy - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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5 min read sponsorship-acquisition-and-retention
Graeme Anderson | Build Strategy - Nov 28, 2017

Sponsorship Acquisition and Retention: The Essential Event Marketing KPIs

A common recurring issue for many brands is the ability to attract event sponsors by effectively communicating brand value to investors. The sports industry comes to mind for many as a highly commercialized industry – just...
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2 min read
Graeme Anderson | Community Manager - Nov 8, 2017

New on Digimind Social: Interaction Analysis to boost your social media ROI and reporting!

Our R&D team is continuously improving Digimind Social to offer the most complete and powerful Social Intelligence tool on the market, allowing digital professionals to achieve their business goals.
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5 min read objectives-to-integrate-into-social-media-marketing-strategy
Graeme Anderson | Community Manager - Oct 26, 2017

5 Objectives to Integrate Into Your Social Media Marketing Strategy

Choosing Objectives for Social Media Strategy With the rise of the digital age, brands are becoming more acutely aware of the value of investing in social media strategies. Social media networks are no longer an isolated...
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5 min read how-brands-can-analyze-hashtags-to-better-target-customers
Christine Carzo | Build Strategy - Sep 13, 2017

How Brands Can Analyze Hashtags to Better Target Customers

August 23, 2017 marked a very special anniversary in the history of digital media: the tenth birthday of Twitter’s famous hashtags. In the decade they’ve been around, hashtags have become a cultural phenomenon and a...
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