Happy Monday! We are back with another week of key definitions for marketers this Advent season. For today's Advent Calendar, we asked Ovum's Principal Analyst, Clement Teo about Command Centers - why are they at the forefront of...

It's Day 10 of our Digital Marketing Advent Calendar and we're here with another key definition for 2017 - "Digital Transformation". Founder and Principal Consultant of QED Consulting, Ryan Lim filled us in on what organisations...

It's the weekend, but that doesn't stop us from working hard to bring you 2017's key definitions for digital marketers. And who better to ask about "Social Media Engagement" than the masters of social media themselves -...

TGIF! We're rounding up the first week of our Digital Marketing Advent Calendar with one of the hottest trends of 2016 - Content Marketing. As more and more brands hop on the content bandwagon, we sat down with The Digital...

It's almost Friday so we are keeping things short and sweet today. We connected with LinkedIn Power Profile and Global CEO and Founder of Black Marketing, Chris J Read, to share his take on Social Selling for our Digital...

Happy Wednesday! We continue with our daily Digital Marketing Advent Calendar release with the definition of "Word of Mouth Marketing". Deborah Holland is the Chair of the Board at WOMMA (Word of Mouth Marketing Association), and...

On Day 5 of our Digital Marketing Calendar, MRM//McCann Singapore's Head of Social, Jim Guzman, fills us in what Social ROI is, and what metrics are important to track.

A new week, a new marketing term to uncover. This Monday, we continue with our daily Digital Marketing Advent Calendar release with the definition of "Gamification". Richard Brunois, Director of Communication at Sony Interactive...

We are pleased to continue our advent calendar Day 4 release with the definition of "Social Media Analytics". Kelsey Simmons, Business Intelligence Analyst at WhoWhatWear has shared her definition of the term with us.

We are continuing the countdown of our Digital Marketing Advent Calendar! Today's definition from Christophe Asselin, Digital Marketing Manager - Digimind, is on "Digital Reputation".