6 min read
Melissa Chue | Build Strategy - Dec 26, 2018

Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...
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5 min read
Melissa Chue | Brands - Nov 29, 2018

6 Digital Marketing Trends that Shaped 2018

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...
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5 min read
Sophia Guan | Build Strategy - Oct 18, 2018

How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner worth his or her salt knows that an up-to-date media list is one of the most important things to ensure your story gets in front of the right target audience. However, building and maintaining one can be...
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6 min read
Sophia Guan | Build Strategy - Oct 17, 2018

5 Ways to Optimize Content Marketing with Social Media Data

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of...
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8 min read
Melissa Chue | Analysis - Oct 16, 2018

4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence

Social Networks are Essential to the Retail Customer Journey. According to research by loyalty analytics company Aimia,
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10 min read
Melissa Chue | Build Strategy - Oct 11, 2018

How to Get, Analyze, and Use Consumer Insights from Social Media

A holistic consumer insights strategy should attain and analyze data from multiple sources such as focus groups, surveys, website data, sales data, and social media. This article will focus on social media as a source for...
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6 min read
Sophia Guan | Build Strategy - Sep 20, 2018

5 Essential Graphs for Your Social Media Dashboard

To track brand performance on social media during campaigns and events, you need a variety of quantitative and qualitative indicators to produce accurate analyses for your management reports. At the same time, it is important...
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4 min read
Melissa Chue | Analysis - Aug 13, 2018

The Five Commandments of Social Media Monitoring

By 2020, Forrester predicts insight-driven companies will earn three times more revenue than their counterparts. No doubt businesses have grown more committed to obtaining and using consumer insights to accelerate their...
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5 min read
Melissa Chue | Analysis - Aug 6, 2018

Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Without a question, consumer data is similarly crucial in helping marketers hit their “mark” –...
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7 min read
Melissa Chue | Build Strategy - Aug 3, 2018

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales...
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