3 min read
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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4 min read
Melissa Chue | Asia Pacific - Mar 12, 2018

How Should Brands Work with Content Creators? | Socialize Singapore March 2018

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their...
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4 min read
Melissa Chue | Asia Pacific - Jan 18, 2018

The Top 4 Skills Digital Marketers Need to Master in 2018

As the new year in digital shapes up to be the year of data driven content, self-serve advertising, employee advocacy, and peer influence, marketers need to upgrade themselves and develop the  necessary skills to leverage the...
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4 min read
Melissa Chue | Asia Pacific - Jan 17, 2018

The Top 4 Marketing Trends for Digital Marketers in 2018

Today’s digital marketers are increasingly challenged to discern what’s important and what’s not in a world of flux. As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? With...
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3 min read
Melissa Chue | Community Manager - Jul 26, 2017

4 Tips for Increasing Customer Engagement for Online Retailers

The expectation of an omnichannel customer experience means brands need to create a seamless customer journey across all possible touch points, from e-commerce websites to owned media channels. With 303 million active social...
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2 min read
Melissa Chue | Analysis - Jul 11, 2017

Facebook vs Twitter vs Instagram: How Customers Are Interacting with Online Retailers on Social

According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 90% of marketers surveyed cited “figuring out how to best connect with people” a key concern, with 86% of the same group considering “locating...
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2 min read
Melissa Chue | Asia Pacific - Jun 12, 2017

Which Ultra Singapore DJs had social media raving?

Festival-goers were nothing short of delighted last weekend as the Singapore leg of the wildly popular electronic dance music (EDM) festival, Ultra, returned for its sophomore edition.
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2 min read
Melissa Chue | Asia Pacific - May 29, 2017

Delivering Stand Out Customer Experiences | CMO Innovation Summit Hong Kong 2017

The second day of CMO Innovation Summit saw marketing decision makers from Hong Kong gathering to discuss more upcoming digital marketing trends, as well as hear from a stellar line-up that included Forrester Research, Google,...
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3 min read
Melissa Chue | Asia Pacific - May 25, 2017

Future Proofing the Role of Marketers | CMO Innovation Summit Singapore 2017

As leveraging micro-moments to provide individualised, on-demand experiences becomes key to converting customers, how can Chief Marketing Officers (CMOs) lead their organisations on the path to digital transformation and...
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5 min read
Melissa Chue | Facebook - May 17, 2017

Online retailers and influencers tug at heart strings on Mother’s Day

Mother’s Day has come and gone, and true to form the social media community stepped up in expressing their love for their mothers with sentimental messages and heart shaped emojis aplenty. Here’s a look at how the biggest...
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