This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their target...

As the new year in digital shapes up to be the year of data driven content, self-serve advertising, employee advocacy, and peer influence, marketers need to upgrade themselves and develop the  necessary skills to leverage the...

Today’s digital marketers are increasingly challenged to discern what’s important and what’s not in a world of flux. As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? With this...

The expectation of an omnichannel customer experience means brands need to create a seamless customer journey across all possible touch points, from e-commerce websites to owned media channels. With 303 million active social...

According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 90% of marketers surveyed cited “figuring out how to best connect with people” a key concern, with 86% of the same group considering “locating...

Festival-goers were nothing short of delighted last weekend as the Singapore leg of the wildly popular electronic dance music (EDM) festival, Ultra, returned for its sophomore edition.

The second day of CMO Innovation Summit saw marketing decision makers from Hong Kong gathering to discuss more upcoming digital marketing trends, as well as hear from a stellar line-up that included Forrester Research, Google,...

As leveraging micro-moments to provide individualised, on-demand experiences becomes key to converting customers, how can Chief Marketing Officers (CMOs) lead their organisations on the path to digital transformation and...

Mother’s Day has come and gone, and true to form the social media community stepped up in expressing their love for their mothers with sentimental messages and heart shaped emojis aplenty. Here’s a look at how the biggest online...