With customer centricity becoming one of the key components for business success, many brands are investing in making their customers the focal point of their marketing efforts. They leverage different mediums and tools to...

Social media isn’t the one-size-fits-all type of service. There are different types of social media services that cater to different needs and accommodate various types of content. While some have overlap features, others are...

Digital marketing has improved over time, and getting to engage with your audience has gotten even better. Gone are the days of simply posting content and expecting users to be ecstatic about your post or engage frantically. Now,...

Social media engagement is more than just giveaways, paid ads, and regular postings. It is about understanding your audience and engaging them in ways that have your brand stand out amongst your competitors.

Online brand reputation is the image of your company seen by the internet users. Various factors like online reviews, consumer forums, news articles, social behavior, and visibility in search results impact your brand reputation.

Responding to customers on social media can increase advocacy by 25% and decrease churn rate by 15%.

73% of customers view brand experience as an important factor in their purchasing decisions, behind price and product quality.

Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies. As we know, marketing is an essential part of any brand. One study showed that most...

We made it! 2021 is here, and it doesn’t have to be a continuation of the last difficult 10 months that have plagued brands and agencies alike. Using Social Media Management & Analytics, marketing and insights professionals can...

Social Media Listening, Social Media Analytics, and Social Media Management – that’s a whole lotta terminologies thrown about these days.