8 min read
CYL | Competitive Intelligence - Nov 2, 2023

Cosmetic Dynamics: Unveiling Gen Z's Influence and the Shifting Landscape of Fragrances and Color Cosmetics

Over the past few years, we've observed a significant trend in the fashion industry where renowned brands are actively broadening their product portfolios to include makeup and skincare lines, breaking away from their...
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11 min read
CYL | Competitive Intelligence - Nov 1, 2023

Niche Perfume: Key Insights on What Are Consumers Saying

Amidst the prevailing preference of vibrant hues and transformative makeup, color cosmetics has historically overshadowed the subtleties of perfumery. However, in recent times, the persistent emergence of niche luxury perfumes...
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2 min read digimind - l'oreal finds success in social listening hero image banner
Jared Silitonga | Competitive Intelligence - Jul 12, 2022

L'Oréal Vietnam Finds Success in Social Listening

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.
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4 min read Digimind Blog – An Interview with Insights Expert - Social Listening a Must-Have for Insights Gathering
Edrea Boo | Competitive Intelligence - Apr 27, 2022

An Interview with Insights Expert – Social Listening a Must-Have for Insights Gathering

"A number of brands had engaged Digimind to produce reports to study the impact Covid-19 had on consumers as well as the industry as a whole ... have a better understanding and appreciation of the situation, thus informing their...
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4 min read Digimind blog - Why is social listening important
Durga Kudumula | Content Marketing - Apr 20, 2022

Why is Social Listening Important

Since traditional marketing has now transitioned into digital marketing, marketing is no longer restricted to the offline space. Brands take to the online space to promote products, and services, and provide a good experience for...
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8 min read Relieving Stock Market Pain Points Modern Investors Face - Blog - Image Banner
Jared Silitonga | Brands - Aug 16, 2021

Relieving Stock Market Pain Points Modern Investors Face

The Covid-19 pandemic has changed the way we approach money, or rather, it has made people realize what more they could do with their money.
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