Over the past few years, we've observed a significant trend in the fashion industry where renowned brands are actively broadening their product portfolios to include makeup and skincare lines, breaking away from their...

Amidst the prevailing preference of vibrant hues and transformative makeup, color cosmetics has historically overshadowed the subtleties of perfumery. However, in recent times, the persistent emergence of niche luxury perfumes...

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.

"A number of brands had engaged Digimind to produce reports to study the impact Covid-19 had on consumers as well as the industry as a whole ... have a better understanding and appreciation of the situation, thus informing their...

Since traditional marketing has now transitioned into digital marketing, marketing is no longer restricted to the offline space. Brands take to the online space to promote products, and services, and provide a good experience for...

The Covid-19 pandemic has changed the way we approach money, or rather, it has made people realize what more they could do with their money.