In the world of fast fashion, two brands—Shein and Temu—are making significant waves. These brands have not only challenged typical fast fashion retailers but have also revolutionised how consumers interact with fashion brands...

What’s This I Hear About Social Listening?

84%1 of all web content and social network shares are private shares. Whether through message applications or even during an exchange in a forum, how can you truly trace the underbelly of social media? How can you gather ...

What is a Sentiment Analysis Tool? A key component of every brand management strategy, social media, or marketing manager's toolkit is sentiment analysis, which is constantly evolving as consumers' conversation evolves. ...

With humble midwestern roots as a family-owned and privately-operated company, Johnsonville is America's number one sausage brand. The company's sausage products are available in 45 countries worldwide, making their brand...

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.

"A number of brands had engaged Digimind to produce reports to study the impact Covid-19 had on consumers as well as the industry as a whole ... have a better understanding and appreciation of the situation, thus informing their...

To effectively promote, sell, and raise awareness for your product and services, it is of paramount importance to reach out to the right consumers – individuals who require your product or service.

“Up to 97% of businesses are located via an online search, and 90% of people surveyed say they're influenced by customer reviews and word of mouth, no matter if they're positive or negative.”