7 min read
Micah Levin | Brands - Dec 2, 2020

A Great Social Media Monitoring Strategy: The Perfect Holiday Present For Every Brand

🎅 He’s Making A Strategy, And Checking It Twice
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9 min read A team of marketing professionals use market research
Micah Levin | Brands - Dec 1, 2020

5 Useful Tips On Beating Out The Competition Using Market Research

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8 min read 6 Social Metrics You Can't Ignore When Monitoring Consumer Insights - Blog Cover Image
Jared Silitonga | Social Listening - Nov 11, 2020

6 Social Metrics You Can't Ignore When Monitoring Consumer Insights

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...
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6 min read 4 Essential Objectives to Guide Your Consumer Insights Project - Blog Cover Image
Jared Silitonga | Customer experience - Nov 10, 2020

4 Essential Objectives to Guide Your Consumer Insights Project

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores,...
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8 min read
Jared Silitonga | Social Listening - Oct 7, 2020

How Social Listening is Transforming Market Research in 2020

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With...
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6 min read
Sophia Guan | Consumer Insights - Aug 28, 2020

Case Studies: Product Marketing Strategies Built on Consumer Insights

We often hear of companies who’ve seen massive improvements in sales, revenue and market share through the use of consumer insights from social media. But just how do they do this?
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10 min read
Sophia Guan | Consumer Insights - Aug 20, 2020

6 Ways Consumer Insights Improve Customer’s Experiences

Can you remember when you had a bad experience with a company and decided almost immediately after to give them another chance? The answer, most likely, is no. Bad experiences leave a lingering bitter taste in our mouths and...
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8 min read
Sophia Guan | Consumer Insights - Aug 14, 2020

Optimizing Consumer Insights with Social Listening

This blog will take you through an essential, but often overlooked, use of social media listening and analytics: gathering and analyzing consumer insights.
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5 min read 3 Mistakes Consumer Insights Professionals Make And How To Correct Them - Digimind
Micah Levin | Digital Marketing - Jul 20, 2020

3 Mistakes Consumer Insights Professionals Make And How To Correct Them

The current market landscape in 2020 looks unlike that of its predecessor, 2019, in that all insights professionals are faced with a slew of challenges directly tied to consumers. Despite record sales in specific industries...
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9 min read
Melissa Chue | Consumer Insights - Jun 29, 2020

4 Types of Consumer Insights You Can Derive from Analyzing Social Media Users

Just as the way to a man’s heart is through his stomach, the way to your customers’ hearts (and wallets) is through understanding their behavior, needs, and wants. In fact, a 2020 study on customer expectations by Gladly found...
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