12 min read 3 essential KPIs to predict and measure the real impact of a crisis on your brand reputation - Digimind Blog
Gabrielle Aliotta | Crisis Management - Sep 8, 2022

3 Essential KPIs to Predict and Measure the Real Impact of a Crisis

Smartphone-based social media, as so many mobile users have witnessed, has led to instant propaganda and sharing, the importance of influencers, the virality of specific topics, and the polarization of speech. Discussions can...
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14 min read 3 steps to measure the impact of reputation crises on your brand
Jared Silitonga | Crisis Management - Sep 8, 2022

3 Steps to Measure the Impact of Reputation Crises on Your Brand

While a company can try to strengthen its brand reputation through communication and content campaigns, brand perception is ultimately shaped by consumers' opinions and experiences.
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8 min read How to Effectively Manage Reputational Risk Challenges? - Digimind Blog Image
Gabrielle Aliotta | Crisis Management - Sep 6, 2022

How to Effectively Manage Reputational Risk Challenges?

Why is reputation risk a "different" risk? Unlike market and credit risks, whose impact can be contained, reputational risks often arise from the amplification of another problem that can occur anywhere. In fact, business risks...
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9 min read Digimind social listening Blog How to build your online brand reputation
Nico Prins (Guest Author) | Crisis Management - Jan 10, 2022

How to Measure Your Online Brand Reputation?

Online brand reputation is the image of your company seen by the internet users. Various factors like online reviews, consumer forums, news articles, social behavior, and visibility in search results impact your brand reputation.
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8 min read image-from-rawpixel-id-56155-jpeg
Alina Taher | Crisis Management - Aug 8, 2019

What Factors Cause Bad Buzz and Crises on Social Networks?

65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery.  How has social media impacted the spread of bad...
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3 min read
Heather Aponte | Build Strategy - Jan 31, 2018

Measuring PR Success in the Digital Age: Why Integrating Offline and Online Insights is Imperative

PR is all about understanding your audience and providing them with the messages they will pay attention to on the medium that that is most appropriate. And even with the shift in focus to digital outlets for most marketing and...
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3 min read metrics-for-crisis-management
Graeme Anderson | Community Manager - Dec 7, 2017

Key Metrics for Data-Driven Crisis Management

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.
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