5 min read debunking-top-5-myths-of-proving-social-ROI
Melissa Chue | Build Strategy - Mar 14, 2018

Debunking the Top 5 Myths of Proving Social ROI

Imagine you’re a marketer evaluating post campaign performance. After painting a rosy picture of your sponsored posts’ stellar click-through and engagement rates, as well as the reach earned from influencers used, your Chief...
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4 min read 4-skills-digital-marketers-need-to-master-in-2018
Melissa Chue | Asia Pacific - Jan 18, 2018

The Top 4 Skills Digital Marketers Need to Master in 2018

As the new year in digital shapes up to be the year of data driven content, self-serve advertising, employee advocacy, and peer influence, marketers need to upgrade themselves and develop the  necessary skills to leverage the...
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5 min read
Melissa Chue | Community Manager - Nov 30, 2017

4 Ways to Maximize Your Event's Marketing Impact with Social Media

Whether it’s product launch or a booth at a trade show, the goal of every marketing event is this: generate positive buzz for the brand, and create opportunities for sales teams to engage new customers.
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8 min read binoculars
Melissa Chue | Brands - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a crisis.
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4 min read real-time-insights-3-steps
Melissa Chue | Community Manager - Sep 11, 2017

Deliver a Winning Customer Marketing Strategy With Real-Time Insights in 3 Steps

With existing customers making up 65% of a company’s business (Gartner), customer retention is critical to your bottom line. Yet, a study by Bain & Company found 60 - 80% of customers who describe themselves as ‘satisfied’ do not...
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1 min read 8-business-opportunities-you-can-unlock-with-social-media
Melissa Chue | Community Manager - Sep 5, 2017

8 Business Opportunities You Can Unlock with Social Media

With over 3 billion active social media users around the world (We Are Social, Global Statshot: Digital in Q3 2017), it is inevitable that social will continue to shape all aspects of business opportunities across industries.
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4 min read
Melissa Chue | Community Manager - Aug 18, 2017

The Marketer’s Cheat Sheet to Improve Customer Engagement on Social Media

In January 2016, a feisty redheaded girl began roasting people on Twitter, firing back at her detractors with witty jibes. Her rapid, sardonic takedowns earned her thousands of retweets, likes and views, and it wasn’t long before...
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5 min read computer
Melissa Chue | Build Strategy - Aug 8, 2017

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. With that said, driving traffic...
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5 min read how-social-media-monitoring-can-help-increase-brand-awareness-1068x600
Melissa Chue | Brands - Jul 28, 2017

How to Use Social Media Monitoring to Increase Brand Awareness

For B2C and B2B companies alike, brand awareness remains a top priority for marketing campaigns. A 2017 survey by Advertiser Perceptions found the top three marketing challenges included reaching potential customers in a...
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5 min read leverage-consumer-insights
Melissa Chue | Benchmark - Jul 27, 2017

5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a strong social media monitoring strategy can access real-time consumer insights to...
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