Jerome Maisch

Marketing Manager @digimindci. Passionate about big data & social marketing. Photography, music and hiking lover
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1 min read feature-image-for-definitions-19
Jerome Maisch | Build Strategy - Dec 21, 2016

Definition🎁: "Influencer Marketing" - Digital Marketing Advent Calendar

This Wednesday, WhoWhatWear's Business Intelligence Analyst, Alex McLaughlin, defines "Influencer Marketing" for us.
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Jerome Maisch | Community Manager - Dec 8, 2016

Definition🎁: "Social Selling" - Digital Marketing Advent Calendar

It's almost Friday so we are keeping things short and sweet today. We connected with LinkedIn Power Profile and Global CEO and Founder of Black Marketing, Chris J Read, to share his take on Social Selling for our Digital...
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Jerome Maisch | Benchmark - Dec 7, 2016

Definition🎁: "Word of Mouth Marketing" - Digital Marketing Advent Calendar

Happy Wednesday! We continue with our daily Digital Marketing Advent Calendar release with the definition of "Word of Mouth Marketing". Deborah Holland is the Chair of the Board at WOMMA (Word of Mouth Marketing Association), and...
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Jerome Maisch | Build Strategy - Dec 4, 2016

Definition🎁 : "Social Media Analytics" for WhoWhatWear - Digital Marketing Advent Calendar

We are pleased to continue our advent calendar Day 4 release with the definition of "Social Media Analytics". Kelsey Simmons, Business Intelligence Analyst at WhoWhatWear has shared her definition of the term with us.
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Jerome Maisch | Brands - Dec 3, 2016

Definition🎁: "Digital Reputation" - Digital Marketing Advent Calendar

We are continuing the countdown of our Digital Marketing Advent Calendar! Today's definition from Christophe Asselin, Digital Marketing Manager - Digimind, is on "Digital Reputation".
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Jerome Maisch | Community Manager - Dec 1, 2016

Definition🎁 : "Reach" for Facebook - Digital Marketing Advent Calendar

We are pleased to start our first advent calendar Day 1 release with the definition of "Reach," a term used in analyzing and monitoring online audiences. Brice Vinocour, Marketing Manager at Facebook, France has shared his...
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3 min read digimind-award-2
Jerome Maisch | Benchmark - Sep 22, 2016

Digimind ranked as the leader in G2 Crowd's Fall 2016 Top Social Media Monitoring Software Report

G2 Crowd is a world leading business software review platform, and has recently
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2 min read top-20-retail-us-retail-companies-on-social-media
Jerome Maisch | Build Strategy - Sep 16, 2016

REPORT: The Top 20 U.S. Retail Companies on Social Media

The retail industry is in for a turbulent future as retail sales struggle overall across the country. This report analyzes the top 20 retailers in the U.S. and measures their social media efforts and campaigns to gain market...
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5 min read
Jerome Maisch | Build Strategy - Sep 13, 2016

Creating an RFP for Social Media Monitoring? Here’s What You Need to Know

So, you’ve decided that your organization needs a social media monitoring tool? Congratulations! You’re on your way to becoming an insight-driven company that is predicted by Forrester to grow at least 30% each year.
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8 min read
Jerome Maisch | Build Strategy - Aug 30, 2016

Social Media Listening for Crisis Management

When a crisis occurs for any business there is rarely a simple solution to the problem. Once a crisis occurs the only thing a company can control is the way they handle the incident, and how they communicate those efforts. Simply...
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