12 min read Digimind 5 Expertly-Crafted Strategies to Create Winning Content Using Social Listening
Micah Levin | Content Marketing - Sep 8, 2020

5 Expertly-Crafted Strategies to Create Winning Content Using Social Listening

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5 min read 3 Mistakes Consumer Insights Professionals Make And How To Correct Them - Digimind
Micah Levin | Digital Marketing - Jul 20, 2020

3 Mistakes Consumer Insights Professionals Make And How To Correct Them

The current market landscape in 2020 looks unlike that of its predecessor, 2019, in that all insights professionals are faced with a slew of challenges directly tied to consumers. Despite record sales in specific industries...
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6 min read 3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening
Jared Silitonga | Customer experience - Jun 26, 2020

3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive...
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Alina Taher | Social Listening - Dec 4, 2019

How to Uberize Your Industry with Social Media Listening (or Avoid Being Uberized!)

Uber, the world leader in ride-hailing, has given birth to the term “Uberization”, meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. Thanks to new...
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4 min read
Melissa Chue | Social Listening - Oct 10, 2019

How to Set Up An Actionable and Effective Social Listening Project

“What the #$@% is social listening?!”   It’s a question all marketers have asked before. Either you’ve heard of social media listening, or you’re still trying to understand how to do it effectively.
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Alina Taher | Insight Driven Marketing - Aug 6, 2019

10 Rules for Choosing Your Social Media KPIs

How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel Don't label certain KPIs as "bad" Customize your indicators Consider qualitative metrics ...
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Shermel Tay | Social Listening - Jul 18, 2019

Why Do Businesses Listen To and Analyze Social Media?

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have...
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4 min read Marketing-Breakfast-Event-61
Ellen Wallinger | Social Listening - Apr 29, 2019

Harnessing the Power of Digital Listening with Grace Newfrock

Marketers from leading international and local brands & agencies, including Macy's, PepsiCo., LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and...
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6 min read optimize-content-marketing-in-13-steps
Melissa Chue | Build Strategy - Dec 26, 2018

Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...
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6 min read header-5-best-practices-to-optimize-your-content-marketing-with-social-media
Sophia Guan | Build Strategy - Oct 17, 2018

5 Ways to Optimize Content Marketing with Social Media Data

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of...
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