7 min read
Ray Slater Berry | Competitive analysis - Apr 28, 2020

Why Competitive Analysis Matters and How to Do One That Works

Competitive analysis, as a key element of competitive intelligence, is essential in most businesses’ success. Whether you’ve been in the industry for years, or are looking to penetrate a new market, you should always run a...
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Susanne Morris | Competitive Intelligence - Dec 17, 2019

5 Benefits of Conducting a Competitive Analysis

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and...
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7 min read skyscraper
Kevin Tran | Healthcare - Nov 4, 2019

Incorporating Modern Competitive Intelligence Tactics for Pharmaceutical Companies

Producing and manufacturing drugs and medical devices is an expensive business to be a part of. The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs....
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Kevin Tran | Healthcare - Oct 29, 2019

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources.    ...
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2 min read Forrester New Wave 2019_LP-SHORT
Aurelien Blaha | Market Intelligence - Oct 22, 2019

Digimind Named a Leader in the Forrester New Wave™: Market and Competitive Intelligence Platform, Q4 2019 Report

We are honoured to announce that Digimind has been named a Leader in The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019.
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Kevin Tran | Healthcare - Sep 19, 2019

American Healthcare Affordability and the Top Concerns of Social Media

Fundamentally, affordability is a function of income, spending, and judgments about the value of goods and services for their price. But what is affordable healthcare? 
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4 min read AdobeStock_190202197
Alina Taher | Market Intelligence - Aug 8, 2019

3 Reasons to Integrate Social Networks into your Market Intelligence Strategy

Digital marketing and communication departments actively monitor and analyze their online reputation and impact of their actions on social media. Market intelligence teams, on the other hand, do not.
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2 min read care-check-checkup-905874
Kevin Tran | Competitive Intelligence - Aug 6, 2019

Bridging Gaps in Pharmacovigilance with Social Media Intelligence

In the digital age, information is continuously at your fingertips and  easily accessible to the majority of the world. With digital advancements regularly occurring, we often miss trends that are right in front of us due to a...
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3 min read
Vanessa Querry | Build Strategy - Nov 8, 2018

Bring a new dimension to your Market Intelligence Projects with Digimind Marketplace

The Market Intelligence function is undergoing profound changes. Web data has become multi-faceted and its volume continues to grow, and at the same time numerous business tools have been widely adopted by business users.
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4 min read competitiveintelligencebilling-1
Sarah Chohan | Build Strategy - Aug 16, 2018

How can Competitive Intelligence Departments Benefit from Internal Billing?

Internal billing in competitive intelligence is a method of charging internal customers (e.g. departments and functional units) for the CI services they use. Instead of bundling all CI costs under the CI department, an...
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