Over the past few years, we've observed a significant trend in the fashion industry where renowned brands are actively broadening their product portfolios to include makeup and skincare lines, breaking away from their...

Amidst the prevailing preference of vibrant hues and transformative makeup, color cosmetics has historically overshadowed the subtleties of perfumery. However, in recent times, the persistent emergence of niche luxury perfumes...

In the continuously evolving landscape of the beauty industry, recent market trends have highlighted the enduring impact of the "Lipstick Effect" and the burgeoning significance of the "masstige" beauty category.