5 min read
Graeme Anderson | Community Manager - Apr 19, 2018

The 3 Essential Elements of a Successful Social Media Report

If you’re in charge of digital marketing or social media management within your organization, you’re likely expected to develop reports on your brand’s social media activities and campaign ROI. You might include performance...
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5 min read
Graeme Anderson | Benchmark - Mar 12, 2018

The Top KPIs for Proving Marketing ROI

Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing...
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5 min read
Graeme Anderson | Benchmark - Feb 6, 2018

5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events....
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2 min read
Franck Fitoussi | Benchmark - Dec 13, 2017

Introducing Digimind Social’s Estimated Reach: Better Predict the Impact of Your Online Mentions

Estimated Reach provides the most realistic estimate of the exposure a topic receives on social platforms, as opposed to simple community size calculations that overestimate the impact of your mentions.
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3 min read
Graeme Anderson | Community Manager - Dec 7, 2017

Key Metrics for Data-Driven Crisis Management

A case study on the methods for correctly assessing the impact of social media on crisis management strategy and identifying priority concerns with the most relevant metrics and KPIs.
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4 min read
Melissa Chue | Build Strategy - Aug 8, 2017

Increase Website Traffic in 4 Simple Steps Using Social Media

One common website goal for marketing teams is to drive traffic to websites, because if your website isn’t attracting visitors then you won’t be generating sales or achieving your business goals. With that said, driving...
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5 min read
Melissa Chue | Benchmark - Jul 27, 2017

5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a strong social media monitoring strategy can access real-time consumer insights to...
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2 min read
Melissa Chue | Asia Pacific - Apr 19, 2017

Establishing Digital Marketing KPIs | AfterWork Singapore April 2017

With the focus shifting from vanity metrics to real business opportunities that a digital team can deliver, setting realistic and measurable digital KPIs is gaining more importance. How can marketers prove their ROI by...
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2 min read
Austin Williams | Brands - Mar 22, 2017

One on One With Sarah Troncone of Cohn & Wolfe: What's Her Next Move

During Social Media Week, Digimind had the chance to catch up with some notable influencers and industry leaders. In this series, we chat one on one with digital media’s best and brightest—this time with Sarah Troncone of Cohn &...
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3 min read
Austin Williams | Analysis - Feb 16, 2017

How to Measure the ROI of Your Advertising Campaign.

In advertising, it's essential to measure the social impact and ROI of your campaigns. This measurement will allow you to analyze your performance, improve future campaigns, and develop other opportunities.
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