Market research is a valuable tool for businesses to gain insights into consumer behavior and preferences. However, it’s important to recognize that market research has limitations and cannot answer every aspect of consumer...

What’s This I Hear About Social Listening?

In a context when digital marketing budgets are constantly growing , the online blue ocean has turned to red , and one needs to sharpen tactics so that you get a chance to have an impact on business. Time has come to put your...

Instagram has become somewhat a search engine in its own right for the new generation of internet users.

“Up to 97% of businesses are located via an online search, and 90% of people surveyed say they're influenced by customer reviews and word of mouth, no matter if they're positive or negative.”

Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

Use a customer insights management tool to keep up with customers’ ever-changing preferences

“People mention a good brand experience to an average of nine people, but will talk about a bad experience to 16 people.”

Responding to customers on social media can increase advocacy by 25% and decrease churn rate by 15%.

73% of customers view brand experience as an important factor in their purchasing decisions, behind price and product quality.