What’s This I Hear About Social Listening?

Being ahead of the curve is crucial for success, yet many brands overlook the whispers of change that weak signals provide, which could make all the difference.

“For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right,” declared Tim Cook, Apple's famous CEO. We could apply this common sense advice to digital data...

84%1 of all web content and social network shares are private shares. Whether through message applications or even during an exchange in a forum, how can you truly trace the underbelly of social media? How can you gather ...

Marketers are interesting folk. Sure, they’re just like you and me, work hard, take care of their families, and so on, but true marketers never truly turn it off, even when actively involved in the most mundane of things. A...

Social Listening Is The Name Of The Game

Social Listening Is What Your Marketing Strategy Needs

The current market landscape in 2020 looks unlike that of its predecessor, 2019, in that all insights professionals are faced with a slew of challenges directly tied to consumers. Despite record sales in specific industries that...