To effectively promote, sell, and raise awareness for your product and services, it is of paramount importance to reach out to the right consumers – individuals who require your product or service.

Instagram has become somewhat a search engine in its own right for the new generation of internet users.

“Up to 97% of businesses are located via an online search, and 90% of people surveyed say they're influenced by customer reviews and word of mouth, no matter if they're positive or negative.”

Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

Use a customer insights management tool to keep up with customers’ ever-changing preferences

73% of customers view brand experience as an important factor in their purchasing decisions, behind price and product quality.

Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies. As we know, marketing is an essential part of any brand. One study showed that most...

The Covid-19 pandemic has changed the way we approach money, or rather, it has made people realize what more they could do with their money.