6 min read 3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening
Jared Silitonga | Customer experience - Jun 26, 2020

3 Effective Stages to Ensure High-Quality Consumer Insights Through Social Listening

With big data in abundance, one area most businesses are zero-ing on in their aim to increase growth is consumer data. According to a 2018 survey by Google, around 40% of marketers are using consumer research to drive...
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5 min read
Melissa Chue | Brands - Nov 27, 2019

Social Media Listening Tips for Creating a Future-Proof Brand Strategy

“I don’t have 2020 vision” may have sparked more than a few memes and laughs in the past years. But the reality is marketers across industries are faced with this daunting question every time they’re forecasting their...
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