With customer centricity becoming one of the key components for business success, many brands are investing in making their customers the focal point of their marketing efforts. They leverage different mediums and tools to...

If you want your social media marketing efforts to succeed, go beyond gaining thousands of followers.

Social media isn’t the one-size-fits-all type of service. There are different types of social media services that cater to different needs and accommodate various types of content. While some have overlap features, others are...

Digital marketing has improved over time, and getting to engage with your audience has gotten even better. Gone are the days of simply posting content and expecting users to be ecstatic about your post or engage frantically. Now,...

Social media engagement is more than just giveaways, paid ads, and regular postings. It is about understanding your audience and engaging them in ways that have your brand stand out amongst your competitors.

A well-run social media page is as good as any other marketing strategy designed to drive conversions for your business.

Instagram has become somewhat a search engine in its own right for the new generation of internet users.

“Up to 97% of businesses are located via an online search, and 90% of people surveyed say they're influenced by customer reviews and word of mouth, no matter if they're positive or negative.”

Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

For enterprises wanting to anchor their footprint in the social media domain, China is undoubtedly a goldmine for audience growth, considering it is the largest populated country with close to a billion social media users.