8 min read
Melissa Chue | Analysis - Nov 22, 2017

How to Use Social Media Monitoring for Crisis Management

Social media has, without a doubt, presented brands with immense opportunities for connecting with customers, identifying and developing new business opportunities, and more. But it is also a channel which can snowball a...
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4 min read
Graeme Anderson | Build Strategy - Oct 3, 2017

3 Strategies for Insurance Companies to Optimize Their Customer Service

A case study on how insurance brands can optimize online customer care through real-time analysis of online conversations.
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