5 min read shopping-bag
Melissa Chue | Brands - Jun 25, 2018

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

Technology is revolutionizing how consumers shop. Connected shopping carts, interactive store signage, and simplified yet secure payment methods via smartphones, are just a few trends that are redefining retail marketing...
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5 min read 5-innovative-examples-of-AI-in-marketing-and-customer-experience
Melissa Chue | Build Strategy - May 30, 2018

5 Innovative Examples of AI in Marketing and Customer Experience Strategies

Artificial intelligence (AI) has evolved from a trope in science fiction movies, to the hottest topic in the digital marketing world. From predictive analytics to machine learning, the potential of AI for elevating data-driven...
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7 min read 5-Winning-Customer-Experience-Examples-to-Inspire-Your-Brand’s-Marketing-Strategy-1068x789-1
Melissa Chue | Brands - Apr 27, 2018

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

As competition intensifies amongst brands, companies have to innovate and differentiate themselves by delivering customer centric campaigns and experiences that give their target audience a compelling reason to become customers.
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7 min read mens-clothing-store
Christine Carzo | Brands - Aug 4, 2017

Social Networks: How to Implement a Successful Multichannel Strategy

Adopting a multi-channel strategy Social networks have changed the way we build relationships with peers, businesses, and communities around the world. The digital world is constantly evolving, and retailers have now integrated...
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3 min read 4-tips-for-increasing-customer-engagement-for-online-retailer
Melissa Chue | Community Manager - Jul 26, 2017

4 Tips for Increasing Customer Engagement for Online Retailers

The expectation of an omnichannel customer experience means brands need to create a seamless customer journey across all possible touch points, from e-commerce websites to owned media channels. With 303 million active social...
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1 min read feature-image-for-definitions-12
Melissa Chue | Community Manager - Dec 20, 2016

Definition🎁: "Brand Advocacy" - Digital Marketing Advent Calendar

This Tuesday, McDonalds' Global Social Campaign and Advocacy Manager, Elly Deutsch defines "Brand Advocacy" for us - why it matters, as well as a couple of success stories.
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2 min read top-20-retail-us-retail-companies-on-social-media
Jerome Maisch | Build Strategy - Sep 16, 2016

REPORT: The Top 20 U.S. Retail Companies on Social Media

The retail industry is in for a turbulent future as retail sales struggle overall across the country. This report analyzes the top 20 retailers in the U.S. and measures their social media efforts and campaigns to gain market...
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6 min read social-media-strategies-us-retailers
Jerome Maisch | Brands - May 3, 2016

First rate Social Media Strategies for US Retailers

Content is the word on everybody’s lips, but who’s made it large in the retail industry by being original and creative with their strategies? In this blog post we will explore the top ways Social Media retail strategies have won...
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