5 min read
Melissa Chue | Brands - Jun 25, 2018

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

Technology is revolutionizing how consumers shop. Connected shopping carts, interactive store signage, and simplified yet secure payment methods via smartphones, are just a few trends that are redefining retail marketing...
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5 min read
Melissa Chue | Build Strategy - May 30, 2018

5 Innovative Examples of AI in Marketing and Customer Experience Strategies

Artificial intelligence (AI) has evolved from a trope in science fiction movies, to the hottest topic in the digital marketing world. From predictive analytics to machine learning, the potential of AI for elevating data-driven...
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7 min read
Melissa Chue | Brands - Apr 27, 2018

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

As competition intensifies amongst brands, companies have to innovate and differentiate themselves by delivering customer centric campaigns and experiences that give their target audience a compelling reason to become...
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7 min read
Christine Carzo | Brands - Aug 4, 2017

Social Networks: How to Implement a Successful Multichannel Strategy

Adopting a multi-channel strategy Social networks have changed the way we build relationships with peers, businesses, and communities around the world. The digital world is constantly evolving, and retailers have now...
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3 min read
Melissa Chue | Community Manager - Jul 26, 2017

4 Tips for Increasing Customer Engagement for Online Retailers

The expectation of an omnichannel customer experience means brands need to create a seamless customer journey across all possible touch points, from e-commerce websites to owned media channels. With 303 million active social...
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5 min read
Melissa Chue | Facebook - May 17, 2017

Online retailers and influencers tug at heart strings on Mother’s Day

Mother’s Day has come and gone, and true to form the social media community stepped up in expressing their love for their mothers with sentimental messages and heart shaped emojis aplenty. Here’s a look at how the biggest...
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1 min read
Melissa Chue | Community Manager - Dec 20, 2016

Definition🎁: "Brand Advocacy" - Digital Marketing Advent Calendar

This Tuesday, McDonalds' Global Social Campaign and Advocacy Manager, Elly Deutsch defines "Brand Advocacy" for us - why it matters, as well as a couple of success stories. 
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5 min read
Jerome Maisch | Build Strategy - Nov 1, 2016

20 Twitter accounts to follow in the retail sector

Who doesn't love retail? It is the powerhouse of almost every economy. Each and everyday consumers spend billions of dollars on food products, household items, clothing, beauty products and so much. Because of that, we thought i...
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2 min read
Jerome Maisch | Build Strategy - Sep 16, 2016

REPORT: The Top 20 U.S. Retail Companies on Social Media

The retail industry is in for a turbulent future as retail sales struggle overall across the country. This report analyzes the top 20 retailers in the U.S. and measures their social media efforts and campaigns to gain market...
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6 min read
Jerome Maisch | Brands - May 3, 2016

First rate Social Media Strategies for US Retailers

Content is the word on everybody’s lips, but who’s made it large in the retail industry by being original and creative with their strategies? In this blog post we will explore the top ways Social Media retail strategies have...
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