6 min read optimize-content-marketing-in-13-steps
Melissa Chue | Build Strategy - Dec 26, 2018

Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...
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5 min read targeted-media-list-with-social-media-monitoring
Sophia Guan | Build Strategy - Oct 18, 2018

How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner worth his or her salt knows that an up-to-date media list is one of the most important things to ensure your story gets in front of the right target audience. However, building and maintaining one can be...
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8 min read Manage-and-optimize-your-customer-journey-with-social-media-intelligence-1068x710 (1)
Melissa Chue | Analysis - Oct 16, 2018

4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence

Social Networks are Essential to the Retail Customer Journey. According to research by loyalty analytics company Aimia,
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10 min read get-analyze-use-consumer-insights
Melissa Chue | Build Strategy - Oct 11, 2018

How to Get, Analyze, and Use Consumer Insights from Social Media

A holistic consumer insights strategy should attain and analyze data from multiple sources such as focus groups, surveys, website data, sales data, and social media. This article will focus on social media as a source for...
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6 min read 5-essential-graph-for-social-media-dashboard
Sophia Guan | Build Strategy - Sep 20, 2018

5 Essential Graphs for Your Social Media Dashboard

To track brand performance on social media during campaigns and events, you need a variety of quantitative and qualitative indicators to produce accurate analyses for your management reports. At the same time, it is important...
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7 min read influencer
Melissa Chue | Build Strategy - Aug 3, 2018

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales...
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5 min read instagrammobile
Melissa Chue | Brands - Jul 12, 2018

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

The Daniel Wellington brand sure has a lot to be proud of. The mid-range watch has grown from a relatively unknown brand, to a sought after wearable that has made its way onto the wrists of celebrities like Kendall Jenner -...
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6 min read 4-most-asked-questions-about-social-media
Sophia Guan | Build Strategy - Jul 5, 2018

4 Most Asked Questions About Social Media Monitoring - Answered

In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track and evaluate their marketing efforts and customer...
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5 min read shopping-bag
Melissa Chue | Brands - Jun 25, 2018

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

Technology is revolutionizing how consumers shop. Connected shopping carts, interactive store signage, and simplified yet secure payment methods via smartphones, are just a few trends that are redefining retail marketing...
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4 min read identify-right-influencers-for-your-brand
Sophia Guan | Build Strategy - Jun 12, 2018

3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while marketers understand the power of influencer marketing, 67% of...
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