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Alina Taher | social media listening - Dec 4, 2019

How to Uberize Your Industry with Social Media Listening (or Avoid Being Uberized!)

Uber, the world leader in ride-hailing, has given birth to the term “Uberization”, meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. Thanks to new...
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4 min read
Melissa Chue | social media for business - Oct 10, 2019

How to Set Up An Actionable and Effective Social Listening Project

“What the #$@% is social listening?!”   It’s a question all marketers have asked before. Either you’ve heard of social media listening, or you’re still trying to understand how to do it effectively.
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Shermel Tay | social media listening - Jul 18, 2019

Why Do Businesses Listen To and Analyze Social Media?

Why do businesses listen to and analyze what’s happening on social media? Marketers, customer experience teams, and data analysts in companies, big and small, are investing in social media intelligence tools. And they have...
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