7 min read
CYL | Insurance - Mar 27, 2024

What Do Insurance and K-pop Have in Common?

K-pop has undeniably emerged as a cultural force that transcends borders and captivates audiences worldwide. Since its inception, It has steadily gained momentum, propelled by chart-topping songs, dynamic choreography, and...
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15 min read
CYL | Industry Report - Mar 11, 2024

APAC Spotlight: Exclusive Insights into Taylor Swift’s The Eras Tour Singapore

As Taylor Swift concludes the Asian leg of her The Eras Tour with an exclusive gig in Singapore, it's more than just a final act—it's the closing note of a journey that began with the initial tour announcement. This conclusion...
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8 min read
CYL | Industry Report - Mar 7, 2024

Navigating Insights from Top Global Premier Banks: What We Can Learn

The banking landscape has undergone a profound transformation in recent years, marked by substantial shifts from the conditions prevalent just a few years ago. What's changed? Learn what the consumers from the top premier banks.
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9 min read
CYL | Industry Report - Mar 5, 2024

A Global Consumer Brand Facing Controversy: What Did They Miss Out?

Starbucks, a global coffeehouse chain renowned for its premium coffee offerings and iconic brand, is currently grappling with significant challenges in its market, with instances of emergent micro brands shaking things up while...
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7 min read Who Overtook McDonald's?
CYL | Industry Report - Feb 26, 2024

Whose Mentions Overtook McDonald's in the Plant-Based Game?

In the past year, McDonald's had an ambitious plan to expand its global presence by opening 1,900 new locations in 2023. However, it's noteworthy to recognize the vast scale of McDonald's existing footprint worldwide, as the...
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8 min read Data Driven Delights: Decoding Consumer Sentiments in the Meal Kit Market
CYL | Industry Report - Feb 23, 2024

Data Driven Delights: Decoding Consumer Sentiments in the Meal Kit Market

The dynamics of the meal kit industry underwent a profound transformation during the peak of the COVID-19 pandemic. Consumers, confined to their homes, found solace in the idea of preparing restaurant-quality meals without...
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6 min read EN Blog - Featured Image - Alternative Meat Transforming Diets and Food Industry 2024 Plant based Protein
CYL | Industry Report - Jan 26, 2024

The Promise of Alternative Proteins: Transforming Diets and Industries

In the ever-evolving landscape of nutrition and dietary preferences, a quiet revolution is unfurling—one with the potential to reshape not only our plates but also the very foundations of sustainable and ethical eating practices.
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8 min read
CYL | Competitive Intelligence - Nov 2, 2023

Cosmetic Dynamics: Unveiling Gen Z's Influence and the Shifting Landscape of Fragrances and Color Cosmetics

Over the past few years, we've observed a significant trend in the fashion industry where renowned brands are actively broadening their product portfolios to include makeup and skincare lines, breaking away from their...
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11 min read
CYL | Competitive Intelligence - Nov 1, 2023

Niche Perfume: Key Insights on What Are Consumers Saying

Amidst the prevailing preference of vibrant hues and transformative makeup, color cosmetics has historically overshadowed the subtleties of perfumery. However, in recent times, the persistent emergence of niche luxury perfumes...
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7 min read
CYL | Industry Report - Oct 30, 2023

Consumer Sentiments on Masstige Cosmetics

In the continuously evolving landscape of the beauty industry, recent market trends have highlighted the enduring impact of the "Lipstick Effect" and the burgeoning significance of the "masstige" beauty category.
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