4 min read Capitalize-on-User-Reviews-with-these-insights-Digimind-1068x560-2
Melissa Chue | Build Strategy - Aug 13, 2018

The Five Commandments of Social Media Monitoring

By 2020, Forrester predicts insight-driven companies will earn three times more revenue than their counterparts. No doubt businesses have grown more committed to obtaining and using consumer insights to accelerate their...
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5 min read
Melissa Chue | Community Manager - Nov 30, 2017

4 Ways to Maximize Your Event's Marketing Impact with Social Media

Whether it’s product launch or a booth at a trade show, the goal of every marketing event is this: generate positive buzz for the brand, and create opportunities for sales teams to engage new customers.
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5 min read leverage-consumer-insights
Melissa Chue | Benchmark - Jul 27, 2017

5 Ways Companies Can Leverage Consumer Insights From Social Media

The rise of social media as a communication channel has enabled customers to share millions of opinions about brands every day. Companies with a strong social media monitoring strategy can access real-time consumer insights to...
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6 min read
Melissa Chue | Benchmark - Feb 2, 2017

How to Create Reports to Prove Your Social Media ROI

With the focus shifting from vanity metrics to real business opportunities that a digital agency is able to develop for its clients, the organization and creation of social media reports for various decision makers is gaining...
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5 min read online-reputation-1
Jerome Maisch | Build Strategy - Jun 23, 2016

Social Media: 2. 10 types of online reputation dashboards for your boss

After having seen in our previous post the rules for developing your Social Media dashboard according to the needs of your internal customers, we will look at different types of useful dashboards to manage your brand reputation...
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9 min read online-reputation
Kyle Martinowich | Build Strategy - Jun 2, 2016

How to Create Your Online Reputation Dashboard for Your Boss

The other day I was talking with the Social Media Manager of a company in the airline industry. He was lucky to have a Social Monitoring tool to listen to conversations about his company, its brand (earned media), measure the...
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3 min read present-social-media-analytics-to-boss
Jerome Maisch | Benchmark - Mar 24, 2015

How to present social media analytics to your boss

When your boss comes to you with the usual questions about how your social media activities are going, you can be prepared with the right data and graphs to efficiently brief him or her on your work and clear up any...
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