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#AfterWorkSG April 2017 Highlights – Establishing Digital Marketing KPIs with the Industry’s Brightest
Speaking on the state of digital marketing at our first AfterWork event of the year, Avtar Ram Singh of Publicis shared the key challenges of synthesising in-house teams and agencies, and how to overcome them by aligning marketing activities with overall business objectives.
Many people assume the most difficult aspect of influencer marketing is knowing the correct way to measure results. However, the detection of influencers remains the most pressing challenge facing marketers.