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Big Data Analytics for Marketers: 4 Steps to Use It Effectively

From insights to actions to business value, what are the critical steps marketers need to take to use big data effectively for their campaigns?

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how Asus took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
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New on Digimind Social: Interaction Analysis to boost your social media ROI and reporting!

Social media interactions have remained one of the most commonly used KPIs by digital marketers for some time. In the marketing funnel, after brand reputation has been established and communities have been developed, the generation of interactions is essential.
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How Social Intelligence Oriented Brand Audits Lead to Successful Campaigns

The goal of any brand audit is straightforward: gaining insight into the competitive environment of a brand’s industry. These audits are most vital when it comes to investing in new campaigns.
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How Insurance Brands are Reaching Millennials with Content and Social Marketing

The insurance industry is facing marketing challenges posed by a market shift in customer demand towards digital business processes. Millennials in particular are catching the attention of marketers, and for good reason.

Analyzing Customer Feedback with Social Media

Understanding consumer behavior and customer needs is a powerful lever for tailoring content strategy and driving sales. According to Statista.com, 81% of Americans had at least one social media profile by 2017 - social media channels are full of relevant insights useful for personalizing branded content to fuel rich and adapted marketing services.

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