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3 Ways to Identify the Right Influencers For Your Brand

With total brand spending on influencer marketing projected to reach $101 billion USD by 2020, the future for influencer marketing looks promising. However, while marketers understand the power of influencer marketing, 67% of marketers cited...
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5 Innovative Examples of AI in Marketing and Customer Experience Strategies

With 53% of brands surveyed by Salesforce’s Fourth Annual State of Marketing report planning to adopt AI in two years, how can marketers harness the power of AI? Here are some success stories of AI in marketing and customer experience, from innovative brands to inspire you!

Interview with an Expert: Influencer Marketing

Eight Questions with Adam Rivietz, Co-founder of #paid What does #paid do for marketers and brands? #paid is a hybrid solution of technology and human expertise. We provide a streamlined process of influencer identification, activation, performance tracking,...
Tweet sur la crise de United Airlines

3 Metrics to Track, Predict and Measure the Real Impact of a Brand Crisis

How your brand responds during and after a crisis can either repair or significantly damage brand reputation. Monitoring metrics such as volume of conversation over time, as well as how your customer sentiment evolves throughout the course of said crisis, is crucial in helping brands calibrate responses in real time.
5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

5 Winning Customer Experience Examples to Inspire Your Brand’s Marketing Strategy

Customer experience has evolved from an interaction between brand and customer, to an important factor in brand perception. Delivering a standout customer experience is all about creating an emotional connection between brand and customer by engaging them and putting them in the center of their strategy. Here are some unique and engaging examples to inspire your brand’s customer experience strategy!

Informing Business Intelligence with Social Data

Brands have realized social media has become an integral part of business strategies. The data from social networks is similar to any other form data collected by your company- but the data collection process is...

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