Digimind Blog

Many marketers have fallen into the habit of viewing their online and offline data sources as two separate entities. But connecting the two can reveal a wealth of valuable information about target consumers as well...

Social media advertising budgets worldwide have doubled, which has also increased the pressure on digital marketers to deliver ROI from their activities. At the same time, with 3.196 billion active social media users in the...

Digital marketing has come to encompass more than simple advertising, but rather involves reporting, copywriting, content strategy, creativity, email marketing - the list goes on.

Social media was outraged on March 12th when it was reported that a dog, which flight attendants mandated the bag holding the animal be stored in an overhead bin, died on a United Airlines plane....

Maybelline’s since deleted tweet calling followers to vote on whether to stay active on Snapchat in view of declining audience reach, called to mind a common dilemma amongst regional brands. In a time of post-display algorithms...

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from golf...