MOST RECENT

Understanding Value Exchange Through Social and Consumer Insights | Socialize NYC Cruise July 2017

Marketers from renowned brands sailed around Manhattan with Digimind during our second annual Socialize NYC Cruise. Here's a recap of a wondrous night.
4 tips for increasing customer engagement for online retailers.

4 Tips for Increasing Customer Engagement for Online Retailers

Customer engagement through social media continues to be a top priority for retail marketers. How can brands build engagement and advocacy online?
How customers are interacting with online retailers on social media

Facebook vs Twitter vs Instagram: How Customers Are Interacting with Online Retailers on Social

With a pool of empowered customers and an increasing number of industry players, online retailers are facing a growing challenge of being heard by the right customers. From producing relevant and engaging content, to disseminating it, how can brands stay on top of the competition, while making sure that they are reaching the right customers on the right channels?
3 Ways Social Media Monitoring Can Boost the Product Development Process

3 Ways Social Media Monitoring Can Boost the Product Development Process

While social media listening has become an crucial part of a marketer’s arsenal, how can insights gleaned from social media be interpreted to serve other departments, such as product development?

How Social Listening Can Reveal Your Competitors’ Strategies

The ability to monitor your competitors & gain insight into their activities on social is a benefit that is just as helpful as monitoring your own audience.
5 Ways You Can Improve Your Content Strategy with Social Listening Techniques

5 Ways You Can Improve Your Content Strategy with Social Listening Techniques

Marketers are increasingly using social data to collect insights and predict market trends, to create targeted and engaging content for their audience. Here, we will consider the 5 key benefits of using social listening to drive content marketing strategies: customer profiling, analysing key trends, detecting influencers, assessing user generated content, and benchmarking owned content.

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