How Online Retailers Leverage Social Media to Outperform Department Stores

Although marketers of a certain age tend to claim millennials are killing department stores, online retailers, in fact, are to blame.

Top Challenges and Opportunities for Online Retailers Using Social Listening

Last week, JackThreads went out of business. The death of an online brand provides an important opportunity to reflect on certain pressures unique to them.
ultra singapore

Which Ultra Singapore DJs had social media raving?

Festival-goers were nothing short of delighted last weekend as the Singapore leg of the wildly popular electronic dance music (EDM) festival, Ultra, returned for its sophomore edition. With anticipation building up steadily in the week leading up to Ultra Singapore, the event saw a peak of almost 3,000 mentions on Day 2 of the festival. Which DJs spun their way to the top on social?

Sneaker Brands’ Unique Opportunity in Social Listening

Once a sole interest of children and athletes, sneaker collecting became a passion for adults of various walks of life. Here's how retailers can capitalize.

Three Brand Benefits of Sponsoring Endurance Challenges

Endurance challenges afford outdoor and athletic brands unique marketing opportunities—not to simply fill signup sheets, but to take real shots at virality.

The Three Pillars of Influencer Marketing | Socialize Atlanta May 2017

Digimind brought Socialize to the south for a happy hour and networking event to remember. Here’s a recap of the great time we had at Socialize Atlanta.