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Monitoring Consumer Behavior and Market Trends with Social Intelligence

A huge number of conversations occur on the internet, and a large part of this information is publicly accessible. With the help of social intelligence and monitoring tools, it’s possible to access and analyze these insights.
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Influencer Marketing: Inside a Viral Campaign

This article will focus on a case study of influencer marketing, specifically on a viral campaign organized and orchestrated by online celebrity Jerome Jarre alongside the humanitarian operation for Rohingya refugees in Bangladesh.
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4 Effective Strategies for Data-Driven Organizations

By 2019, there will be an estimated 2.77 billion social media users, meaning social media is a key source of consumer insights for brands.
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How to Find and Target Your Customers Online

Digimind’s US Campaign Marketing Manager Hiba Haider recently co-hosted a webinar with Kevin Garcia, a Sr. Product Marketing Manager at Adroll.

Beyond the Best and Worst Super Bowl Ads: Understanding the True Drivers of Advertisers’...

From big-name home and car brands to smaller brands, this is the real impact this year’s Super Bowl ads made on viewers We all know that investing in a Super Bowl ad is anything but inexpensive....
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5 Essential Social Media Reporting Strategies

Digital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies.

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