MOST RECENT

The Top 4 Skills Digital Marketers Need to Master in 2018

The Top 4 Skills Digital Marketers Need to Master in 2018

Marketers need to upgrade themselves and develop the  necessary skills to leverage the various channels and technologies at their disposal. To remain relevant in 2018, these are the skills Asia’s marketing leaders identify as the most important to master.

The Top 4 Marketing Trends for Digital Marketers in 2018

As 2018 kicks off, what are some of the key digital trends beyond big data, AI, and machine learning? We asked Asia’s industry leaders for their thoughts on the trends and developments they are most excited for in 2018.

Understanding the North American Alcohol Industry’s Online Presence

The global alcoholic beverages market was valued at $1,344 billion in 2015, and is projected to reach $1,594 billion by 2022. And the US contributes a large quantity to this revenue, with more than 7.7...
header

The Marketing Trends that Industry Professionals Believe will Reign Supreme in 2018

Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate and evolve. As digital marketers, we live in a fast-paced world where the...
customerprofiling

The Benefits of Customer Profiling for Brands

Brands have been collecting data on customers and prospects for as long as they’ve been marketing to them. Customer profiling is invaluable in developing differentiated products and services.
header

How Adolescents Use Social Media

To gain a more precise understanding of the practices and habits social media users aged 12-17, BETC Digital launched a four-month long study in which they interviewed French 12-17 year-olds about their use of social media and digital technologies.

VIDEOS

VIDEOS

Shares