Customer experience is the sum of every emotional reaction consumers have whenever they encounter the brand. Lexus strives to embody the spirit of Japanese hospitality by delivering amazing experiences to their customers, even at...

"Today's influencer landscape is populated by bloggers, college professors, podcasters, Instagram celebrities, and everything in between. Given this diversity, we now reach the point of pain for effective influencer marketing -...

What a year it’s been for social - even though we’ve just barely crossed into the second half! As the digital and social landscape is ever shifting, Digimind remains dedicated to pushing the boundaries of social listening for our...

Social listening is a priceless development that all brands, events, and industries need to be adopting. Whilst we know how useful it can be for brands in terms of measuring campaign success, reputation management amongst other...

The insurance industry is traditionally indebted with rules, regulations and corporate vernacular that it’s hard to see a common connection between its outward image and public perception and social media.

For most, if not all B2C companies, social media serves the dual purpose of a digital front desk and a channel for market research.

With between 80 to 90 million unique visitors in the US alone (Statista, 2015), Twitter Digital Marketing has become an absolute must for your Social Media and overall digital marketing strategy. 59% of tweeters are under 34, 45%...

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers, checking publications, cutting relevant mentions and sending timely responses thanking for the...

Data analytics - what is it and how can businesses leverage it to make more strategic decisions?

Through speaking with digital transformation managers, I realize that upcoming future changes and developments are becoming more integrated, focusing on people, tools, organization and processes, some of which are coming from...