Social listening is a priceless development that all brands, events, and industries need to be adopting. Whilst we know how useful it can be for brands in terms of measuring campaign success, reputation management amongst other...

The insurance industry is traditionally indebted with rules, regulations and corporate vernacular that it’s hard to see a common connection between its outward image and public perception and social media.

For most, if not all B2C companies, social media serves the dual purpose of a digital front desk and a channel for market research.

With between 80 to 90 million unique visitors in the US alone (Statista, 2015), Twitter Digital Marketing has become an absolute must for your Social Media and overall digital marketing strategy. 59% of tweeters are under 34, 45%...

The PR industry is changing, and necessarily so. Gone are the days when PR consisted of sending out a press release to print papers, checking publications, cutting relevant mentions and sending timely responses thanking for the...

Data analytics - what is it and how can businesses leverage it to make more strategic decisions?

Through speaking with digital transformation managers, I realize that upcoming future changes and developments are becoming more integrated, focusing on people, tools, organization and processes, some of which are coming from...

Content marketing is changing rapidly. Coming up with the right strategy starts with having an in-depth understanding of the consumers. With so much buzz out there, brands and agencies alike need a way to cut through the clutter...

Socialize NYC events always refresh guests with the latest in digital marketing and social technology. This year's event, #SocializeCruise, welcomed over 150 marketers on an exclusive cruise ride overlooking east Manhattan's...

In a company that receives 13+ million unique visitors per month and has amassed a 40+ million fan base on social media, it is essential to harness the information waiting to be unleashed and there is no better way to do this...