4 min read
Ellen Wallinger | Social Intelligence - Apr 29, 2019

Harnessing the Power of Digital Listening with Grace Newfrock | SocializeNYC #Brunch&Learn Apr 2019

Marketers from leading international and local brands & agencies, including Macy's, PepsiCo., LinkedIn, Diageo, AMC Networks, J&J, and many more joined us for a lovely morning of insights and delicious brunch to network and...
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5 min read
Melissa Chue | Build Strategy - Mar 13, 2019

Top 3 Consumer Demands for Smart Homes in Asia Pacific on Social Media

The use of smart homes is snowballing in Asia Pacific. The market is expected to account for 25% of this industry, which will reach a whopping $400 billion worldwide in 2030.
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3 min read
Sophia Guan | Build Strategy - Mar 8, 2019

Fueling Marketing Strategies with Social Intelligence | Socialize Jakarta Feb 2019

In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata Motors, and more gathered for an evening of networking,...
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8 min read
Melissa Chue | Analysis - Oct 16, 2018

4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence

Social Networks are Essential to the Retail Customer Journey. According to research by loyalty analytics company Aimia,
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4 min read
Melissa Chue | Analysis - Aug 13, 2018

The Five Commandments of Social Media Monitoring

By 2020, Forrester predicts insight-driven companies will earn three times more revenue than their counterparts. No doubt businesses have grown more committed to obtaining and using consumer insights to accelerate their...
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5 min read
Melissa Chue | Analysis - Aug 6, 2018

Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Without a question, consumer data is similarly crucial in helping marketers hit their “mark” –...
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3 min read
Sophia Guan | Build Strategy - Jul 30, 2018

Capitalize User Reviews With These 5 Key Insights

From brutally honest to ragingly hilarious, customer reviews are without a doubt a great source to get consumer opinions about a product or service prior to committing to a purchase. Research has found that 85% of consumers...
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2 min read
Sophia Guan | Analysis - Jul 12, 2018

The (not so) Secret Recipe of a Successful Digital Command Center | Socialize Singapore July 2018

According to Forbes, data-driven marketing leaders are more than six times more likely than laggards to achieve competitive advantage in increasing profitability. With so much data readily available, marketers are hungry for...
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6 min read
Sophia Guan | Build Strategy - Jul 5, 2018

4 Most Asked Questions About Social Media Monitoring - Answered

In the age of digital transformation, social media monitoring has grown increasingly important. Companies are beginning to adopt social analytics to better optimize, track and evaluate their marketing efforts and customer...
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5 min read
Melissa Chue | Brands - Jun 25, 2018

The 5 Most Disruptive Retail Marketing Trends in 2018 and Beyond

Technology is revolutionizing how consumers shop. Connected shopping carts, interactive store signage, and simplified yet secure payment methods via smartphones, are just a few trends that are redefining retail marketing...
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