9 min read
Silvia Bizzarro | Measure ROI - Jul 13, 2023

What Are the KPIs You Should Choose to Help You Identify Your Best Communication Campaigns?

One of the advantages of digital marketing is that it's relatively easy to measure what you're doing in real time, and to optimise it to achieve sales targets. There are several factors that determine whether or not a...
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2 min read digimind - l'oreal finds success in social listening hero image banner
Jared Silitonga | Competitive Intelligence - Jul 12, 2022

L'Oréal Vietnam Finds Success in Social Listening

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.
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11 min read Digimind Blog – 5 Golden Considerations to inform Marketing Strategy
Jared Silitonga | Social Listening - Jun 2, 2022

5 Golden Considerations to Enlighten and Inform Marketing Strategy

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.
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9 min read
Micah Levin | Content Marketing - Jan 12, 2021

Up Your Social Media Analytics Game With These Top 7 Free & Paid Tools

Look at you, all dressed up and ready to seize the day for your brand through social listening. Well that’s swell, but when you get to the computer *GASP* you realize that you’re without a proper social media analytics tool at...
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6 min read
Micah Levin | Brands - Dec 4, 2020

How To Listen To Your Audiences Like A Pro With Social Media Monitoring

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8 min read 6 Social Metrics You Can't Ignore When Monitoring Consumer Insights - Blog Cover Image
Jared Silitonga | Social Listening - Nov 11, 2020

6 Social Metrics You Can't Ignore When Monitoring Consumer Insights

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...
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6 min read 4 Essential Objectives to Guide Your Consumer Insights Project - Blog Cover Image
Jared Silitonga | Customer experience - Nov 10, 2020

4 Essential Objectives to Guide Your Consumer Insights Project

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores, food...
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6 min read influencer-marketing-viral-campaign
Graeme Anderson | Build Strategy - Feb 15, 2018

Influencer Marketing: Inside a Viral Campaign

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the humanitarian...
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9 min read high-performing-brands-use-social-data
Graeme Anderson | Build Strategy - Dec 19, 2017

Social Media Marketing: How High-Performing Brands Use Social Data

Leveraging social data to strengthen your brand’s social media marketing strategies Today, businesses are highly aware of the value of social media data. Brands have realized that social networks are no longer an isolated...
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3 min read asus-case-study
Graeme Anderson | Build Strategy - Nov 14, 2017

Generating Consumer Insights for a Product Launch: ASUS Case Study

A case study on how ASUS took advantage of social listening to profile consumers and optimize the launch of a new smartphone.
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