Jared Silitonga

Jared is a member of the APAC marketing team at Digimind. Digital marketing is his first foray into the industry and what he really loves is working for tech-driven companies. Catch him in other shenanigans on Instagram @jarrds.
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Recent Posts

8 min read Relieving Stock Market Pain Points Modern Investors Face - Blog - Image Banner
Jared Silitonga | Brands - Aug 16, 2021

Relieving Stock Market Pain Points Modern Investors Face

  The Covid-19 pandemic has changed the way we approach money, or rather, it has made people realize what more they could do with their money.
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8 min read Socialize World EN Blog - Banner
Jared Silitonga | Events - Apr 1, 2021

Socialize World : An Online Event in Digital Marketing and Social Media in 6 countries

Socialize World is a fresh frontier for Digimind, as we embark on our first-ever one-day online event spanning 14 timezones, broadcasting across 6 countries, namely Singapore, Amsterdam, Paris, Madrid, New York, Mexico.  ...
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9 min read EN - Blog - Valentines Content 2021 - Featured Image
Jared Silitonga | Brand Reputation - Feb 11, 2021

All You Need Is (Brand) Love: A Guide to Winning Customers with Social Media Listening

  “There's nothing you can know that isn't known; nothing you can see that isn't shown – all you need is love”, as famously sung by The Beatles, is a testament to how customers want to be treated.
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10 min read EN BLOG - Social Listening vs Social Media Analytics vs Social Media Management
Jared Silitonga | Data - Dec 9, 2020

Same Same, But Different? Settling the Record Straight on Social Media Listening, Social Media Analytics, and Social Media Management

Social Media Listening, Social Media Analytics, and Social Media Management – that’s a whole lotta terminologies thrown about these days.
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6 min read Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research - EN BLOG
Jared Silitonga | Customer experience - Dec 8, 2020

Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.
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4 min read 3 Ways Social Media Listening Is Paving The Way For Deep Customer Personalization - EN BLOG
Jared Silitonga | Customer experience - Dec 4, 2020

3 Ways Social Media Listening Is Paving The Way For Deep Customer Personalization

Deep personalization is more essential than ever for businesses in a customer-centric era, where a wealth of choices and stiff competition means customer experiences can make or break a sale.
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7 min read Social Media, the Untapped Treasure Trove for Supercharging Sales  - EN BLOG
Jared Silitonga | Data - Dec 2, 2020

Social Media, the Untapped Treasure Trove for Supercharging Sales

  For brands, social media has evolved from a place to share memes with your customers, to a fully-fledged digital front desk. There are a myriad of functionalities that have developed within the last decade to enhance user...
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8 min read 6 Social Metrics You Can't Ignore When Monitoring Consumer Insights - Blog Cover Image
Jared Silitonga | Social Listening - Nov 11, 2020

6 Social Metrics You Can't Ignore When Monitoring Consumer Insights

Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly...
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6 min read 4 Essential Objectives to Guide Your Consumer Insights Project - Blog Cover Image
Jared Silitonga | Customer experience - Nov 10, 2020

4 Essential Objectives to Guide Your Consumer Insights Project

2020 has undoubtedly shaken up businesses of different industries and sizes, especially those that heavily relied on foot traffic for revenue and upkeep that dissipated at the height of the Covid-19 pandemic. Retail stores,...
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8 min read
Jared Silitonga | Social Listening - Oct 7, 2020

How Social Listening is Transforming Market Research in 2020

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With...
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