10 min read EN BLOG - Social Listening vs Social Media Analytics vs Social Media Management
Jared Silitonga | Data - Dec 9, 2020

Same Same, But Different? Settling the Record Straight on Social Media Listening, Social Media Analytics, and Social Media Management

Social Media Listening, Social Media Analytics, and Social Media Management – that’s a whole lotta terminologies thrown about these days.
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6 min read Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research - EN BLOG
Jared Silitonga | Customer experience - Dec 8, 2020

Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.
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4 min read 3 Ways Social Media Listening Is Paving The Way For Deep Customer Personalization - EN BLOG
Jared Silitonga | Customer experience - Dec 4, 2020

3 Ways Social Media Listening Is Paving The Way For Deep Customer Personalization

Deep personalization is more essential than ever for businesses in a customer-centric era, where a wealth of choices and stiff competition means customer experiences can make or break a sale.
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7 min read Social Media, the Untapped Treasure Trove for Supercharging Sales  - EN BLOG
Jared Silitonga | Data - Dec 2, 2020

Social Media, the Untapped Treasure Trove for Supercharging Sales

  For brands, social media has evolved from a place to share memes with your customers, to a fully-fledged digital front desk. There are a myriad of functionalities that have developed within the last decade to enhance user...
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9 min read A team of marketing professionals use market research
Micah Levin | Brands - Dec 1, 2020

5 Useful Tips On Beating Out The Competition Using Market Research

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6 min read
Melissa Chue | Build Strategy - Dec 26, 2018

Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...
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5 min read 6-dgital-marketing-trends-that-shaped-2018 (1)-1
Melissa Chue | Brands - Nov 29, 2018

6 Digital Marketing Trends that Shaped 2018

2018 has seen the rise of new digital marketing trends, as well as the evolution of key technologies like augmented reality, artificial intelligence, and voice search. In this post, we bring you six key trends that shaped the...
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8 min read Manage-and-optimize-your-customer-journey-with-social-media-intelligence-1068x710 (1)
Melissa Chue | Build Strategy - Oct 16, 2018

4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence

Social Networks are Essential to the Retail Customer Journey. According to research by loyalty analytics company Aimia,
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6 min read 5-essential-graph-for-social-media-dashboard
Sophia Guan | Build Strategy - Sep 20, 2018

5 Essential Graphs for Your Social Media Dashboard

To track brand performance on social media during campaigns and events, you need a variety of quantitative and qualitative indicators to produce accurate analyses for your management reports. At the same time, it is important...
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4 min read Capitalize-on-User-Reviews-with-these-insights-Digimind-1068x560-2
Melissa Chue | Build Strategy - Aug 13, 2018

The Five Commandments of Social Media Monitoring

By 2020, Forrester predicts insight-driven companies will earn three times more revenue than their counterparts. No doubt businesses have grown more committed to obtaining and using consumer insights to accelerate their...
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