8 min read Comment une marque peut-elle développer sa notoriété grâce au Social Media Listening ?
Silvia Bizzarro | Insight Driven Marketing - Jul 7, 2023

How Can Brands Use Social Media Listening to Build Awareness of Their Brand?

Developing Brand Awareness For both B2C and B2B companies, building brand awareness is one of the top priorities when implementing new marketing campaigns. In 2023, a significant 86% of all marketers surveyed indicated that their...
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21 min read Detecting Your Reputation Risks: Risk Matrices and Analysis for Social Media
Léa BOUTRON | Brand Reputation - Feb 23, 2023

Detecting Your Reputation Risks: Risk Matrices and Analysis for Social Media

How can you better detect and assess the risks that may threaten your organization and its members? Among all the potential risks, how do you position the risks related to your company's reputation? How, with the multiple...
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7 min read What is Brand Risk Detection and how can brands use Social Listening to detect risks? Digimind Blog
Durga Kudumula | Brand Protection - Feb 15, 2023

What is Brand Risk Detection and how can brands use Social Listening to detect risks?

The brand name is among the most highly valued assets of a company. A solid brand is able to easily acquire new customers while also retaining existing customers. It also acts as a platform for launching new products. Studies...
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8 min read Digimind Blog - Sentiment Analysis: The Powerful Tool Professional Marketers Can't Afford To Ignore
Durga Kudumula | Brand Protection - Jan 13, 2023

Sentiment Analysis: The Powerful Tool Professional Marketers Can't Afford To Ignore

These are trying times for businesses. Competition is fierce. Customers have several options. As a brand, if you fail to establish that personal connection with your customers, they are highly likely to switch to your...
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8 min read 10 Marketing KPIs to Keep Track of to Measure Reputation Performance
Jenna Bunnell | KPI - Jan 10, 2023

10 Marketing KPIs to Keep Track of to Measure Reputation Performance

Measuring the success of digital marketing activity is a critical part of growing a business. Effective online advertising, customer support through optimized business phone systems, and seamless in-app experience all work...
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7 min read E-reputation monitoring: Analyzing your brand reputation with KPIs - Digimind Blog
Gabrielle Aliotta | kpis - Dec 12, 2022

E-reputation monitoring: Analyzing your brand reputation with KPIs

As we examine the diverse dimensions of your brand reputation and conduct necessary audits and mappings of your environment, we will look at other practices to identify what are the appropriate indicators to measure your...
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8 min read E-reputation Monitoring: 3 Steps to Audit and Map Your Reputation - Digimind Blog
Gabrielle Aliotta | Crisis Management - Sep 29, 2022

E-reputation Monitoring: 3 Steps to Audit and Map Your Reputation

The Challenges of E-Reputation Monitoring for Your BrandReputation is the perception that Internet users have of your company, your brand, or the people who collaborate with it (executives, employees). Digital reputation or...
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12 min read 3 essential KPIs to predict and measure the real impact of a crisis on your brand reputation - Digimind Blog
Gabrielle Aliotta | Crisis Management - Sep 8, 2022

3 Essential KPIs to Predict and Measure the Real Impact of a Crisis

Smartphone-based social media, as so many mobile users have witnessed, has led to instant propaganda and sharing, the importance of influencers, the virality of specific topics, and the polarization of speech. Discussions can...
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14 min read 3 steps to measure the impact of reputation crises on your brand
Jared Silitonga | Crisis Management - Sep 8, 2022

3 Steps to Measure the Impact of Reputation Crises on Your Brand

While a company can try to strengthen its brand reputation through communication and content campaigns, brand perception is ultimately shaped by consumers' opinions and experiences.
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8 min read How to Effectively Manage Reputational Risk Challenges? - Digimind Blog Image
Gabrielle Aliotta | Crisis Management - Sep 6, 2022

How to Effectively Manage Reputational Risk Challenges?

Why is reputation risk a "different" risk? Unlike market and credit risks, whose impact can be contained, reputational risks often arise from the amplification of another problem that can occur anywhere. In fact, business risks...
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