These are trying times for businesses. Competition is fierce. Customers have several options. As a brand, if you fail to establish that personal connection with your customers, they are highly likely to switch to your...

Measuring the success of digital marketing activity is a critical part of growing a business. Effective online advertising, customer support through optimized business phone systems, and seamless in-app experience all work...

As we examine the diverse dimensions of your brand reputation and conduct necessary audits and mappings of your environment, we will look at other practices to identify what are the appropriate indicators to measure your...

The Challenges of E-Reputation Monitoring for Your BrandReputation is the perception that Internet users have of your company, your brand, or the people who collaborate with it (executives, employees). Digital reputation or...

Smartphone-based social media, as so many mobile users have witnessed, has led to instant propaganda and sharing, the importance of influencers, the virality of specific topics, and the polarization of speech. Discussions can...

While a company can try to strengthen its brand reputation through communication and content campaigns, brand perception is ultimately shaped by consumers' opinions and experiences.

Why is reputation risk a "different" risk? Unlike market and credit risks, whose impact can be contained, reputational risks often arise from the amplification of another problem that can occur anywhere. In fact, business risks...

Since the beginning of the summer, Digimind Social has made it possible to collect Instagram Reels whether on your own accounts (Owned Media) or other accounts that interest you (Earned Media).   So you can capture the big...

Brand reputation is multidimensional in that both positive and negative perceptions can go a long way to affect how deeply entrenched your brand is in your customers’ eyes, whether out of loyalty or fear.

Since traditional marketing has now transitioned into digital marketing, marketing is no longer restricted to the offline space. Brands take to the online space to promote products, and services, and provide a good experience for...