Smartphone-based social media, as so many mobile users have witnessed, has led to instant propaganda and sharing, the importance of influencers, the virality of specific topics, and the polarization of speech. Discussions can...

While a company can try to strengthen its brand reputation through communication and content campaigns, brand perception is ultimately shaped by consumers' opinions and experiences.

Why is reputation risk a "different" risk? Unlike market and credit risks, whose impact can be contained, reputational risks often arise from the amplification of another problem that can occur anywhere. In fact, business risks...

Brand reputation is multidimensional in that both positive and negative perceptions can go a long way to affect how deeply entrenched your brand is in your customers’ eyes, whether out of loyalty or fear.

Since traditional marketing has now transitioned into digital marketing, marketing is no longer restricted to the offline space. Brands take to the online space to promote products, and services, and provide a good experience for...

Does higher brand visibility on LinkedIn equate to higher business conversion rates? Here’s why it pays to build authority on LinkedIn business.

Online brand reputation is the image of your company seen by the internet users. Various factors like online reviews, consumer forums, news articles, social behavior, and visibility in search results impact your brand reputation.

  “There's nothing you can know that isn't known; nothing you can see that isn't shown – all you need is love”, as famously sung by The Beatles, is a testament to how customers want to be treated.

Look at you, all dressed up and ready to seize the day for your brand through social listening. Well that’s swell, but when you get to the computer *GASP* you realize that you’re without a proper social media analytics tool at...

We made it! 2021 is here, and it doesn’t have to be a continuation of the last difficult 10 months that have plagued brands and agencies alike. Using Social Media Management & Analytics, marketing and insights professionals can...