8 min read Digimind Blog - Sentiment Analysis: The Powerful Tool Professional Marketers Can't Afford To Ignore
Durga Kudumula | Brand Protection - Jan 13, 2023

Sentiment Analysis: The Powerful Tool Professional Marketers Can't Afford To Ignore

These are trying times for businesses. Competition is fierce. Customers have several options. As a brand, if you fail to establish that personal connection with your customers, they are highly likely to switch to your...
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8 min read 10 Marketing KPIs to Keep Track of to Measure Reputation Performance
Jenna Bunnell | KPI - Jan 10, 2023

10 Marketing KPIs to Keep Track of to Measure Reputation Performance

Measuring the success of digital marketing activity is a critical part of growing a business. Effective online advertising, customer support through optimized business phone systems, and seamless in-app experience all work...
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7 min read E-reputation monitoring: Analyzing your brand reputation with KPIs - Digimind Blog
Gabrielle Aliotta | kpis - Dec 12, 2022

E-reputation monitoring: Analyzing your brand reputation with KPIs

As we examine the diverse dimensions of your brand reputation and conduct necessary audits and mappings of your environment, we will look at other practices to identify what are the appropriate indicators to measure your...
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8 min read E-reputation Monitoring: 3 Steps to Audit and Map Your Reputation - Digimind Blog
Gabrielle Aliotta | Crisis Management - Sep 29, 2022

E-reputation Monitoring: 3 Steps to Audit and Map Your Reputation

The Challenges of E-Reputation Monitoring for Your BrandReputation is the perception that Internet users have of your company, your brand, or the people who collaborate with it (executives, employees). Digital reputation or...
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12 min read 3 essential KPIs to predict and measure the real impact of a crisis on your brand reputation - Digimind Blog
Gabrielle Aliotta | Crisis Management - Sep 8, 2022

3 Essential KPIs to Predict and Measure the Real Impact of a Crisis

Smartphone-based social media, as so many mobile users have witnessed, has led to instant propaganda and sharing, the importance of influencers, the virality of specific topics, and the polarization of speech. Discussions can...
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14 min read 3 steps to measure the impact of reputation crises on your brand
Jared Silitonga | Crisis Management - Sep 8, 2022

3 Steps to Measure the Impact of Reputation Crises on Your Brand

While a company can try to strengthen its brand reputation through communication and content campaigns, brand perception is ultimately shaped by consumers' opinions and experiences.
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8 min read How to Effectively Manage Reputational Risk Challenges? - Digimind Blog Image
Gabrielle Aliotta | Crisis Management - Sep 6, 2022

How to Effectively Manage Reputational Risk Challenges?

Why is reputation risk a "different" risk? Unlike market and credit risks, whose impact can be contained, reputational risks often arise from the amplification of another problem that can occur anywhere. In fact, business risks...
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8 min read instagram reels cover
Nour Nasr | Social Listening - Jul 28, 2022

Digimind monitors & analyzes Instagram reels

Since the beginning of the summer, Digimind Social has made it possible to collect Instagram Reels whether on your own accounts (Owned Media) or other accounts that interest you (Earned Media).   So you can capture the big...
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10 min read Digimind Blog - 4 Ways to Protect Your Brand Reputation on Social Media
Jared Silitonga | Social Listening - Jul 19, 2022

4 Ways to Protect Your Brand Reputation on Social Media

Brand reputation is multidimensional in that both positive and negative perceptions can go a long way to affect how deeply entrenched your brand is in your customers’ eyes, whether out of loyalty or fear.
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4 min read Digimind blog - Why is social listening important
Durga Kudumula | Content Marketing - Apr 20, 2022

Why is Social Listening Important

Since traditional marketing has now transitioned into digital marketing, marketing is no longer restricted to the offline space. Brands take to the online space to promote products, and services, and provide a good experience for...
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