Brand reputation is multidimensional in that both positive and negative perceptions can go a long way to affect how deeply entrenched your brand is in your customers’ eyes, whether out of loyalty or fear.

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.

Active listening is a critical skill that aids understanding and helps improve human interactions. This same skill can be applied to managing your business presence online through social media. Managing your business online...