8 min read
Alina Taher | Crisis management - Aug 8, 2019

What Factors Cause Bad Buzz and Crises on Social Networks?

65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery.  How has social media impacted the spread of bad...
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9 min read
Alina Taher | Insight Driven Marketing - Aug 6, 2019

10 Rules for Choosing Your Social Media KPIs

How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel Don't label certain KPIs as "bad" Customize your indicators Consider qualitative metrics ...
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3 min read
Sophia Guan | Insight Driven Marketing - Mar 8, 2019

Fueling Marketing Strategies with Social Intelligence

In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata Motors, and more gathered for an evening of networking,...
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6 min read
Melissa Chue | Build Strategy - Dec 26, 2018

Optimize Your Content Marketing Strategy in 13 Steps with Social Media Intelligence

70% of consumer prefer to discover a brand through content rather than conventional advertising. So it’s no surprise that more marketers are prioritising content creation, promotion, and measurement in their strategies. Be it...
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8 min read
Melissa Chue | Analysis - Oct 16, 2018

4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence

Social Networks are Essential to the Retail Customer Journey. According to research by loyalty analytics company Aimia,
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5 min read
Melissa Chue | Analysis - Aug 6, 2018

Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Without a question, consumer data is similarly crucial in helping marketers hit their “mark” –...
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7 min read
Melissa Chue | Build Strategy - Aug 3, 2018

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales...
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3 min read
Sophia Guan | Build Strategy - Jul 30, 2018

Capitalize User Reviews With These 5 Key Insights

From brutally honest to ragingly hilarious, customer reviews are without a doubt a great source to get consumer opinions about a product or service prior to committing to a purchase. Research has found that 85% of consumers...
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2 min read
Sophia Guan | Analysis - Jul 12, 2018

The (not so) Secret Recipe of a Successful Digital Command Center | Socialize Singapore July 2018

According to Forbes, data-driven marketing leaders are more than six times more likely than laggards to achieve competitive advantage in increasing profitability. With so much data readily available, marketers are hungry for...
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5 min read
Melissa Chue | Brands - Jul 12, 2018

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

The Daniel Wellington brand sure has a lot to be proud of. The mid-range watch has grown from a relatively unknown brand, to a sought after wearable that has made its way onto the wrists of celebrities like Kendall Jenner -...
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