🎅 He’s Making A Strategy, And Checking It Twice

Social Listening Is What Your Marketing Strategy Needs

   

While the most exciting part of any influencer marketing campaign might be seeing the results roll in, a lot of work needs to be done beforehand if you want to achieve success. 

To thrive in the digital-based New Economy, companies need to be fast and fluid enough to deal with the constant change and demand for new products, services, and experiences. Brands possessing these two qualities are known as...

Have you ever wondered why brands like KitKat and Microsoft are so successful at building and maintaining their brands, while others struggle to stand out and survive? What are the key traits of a recognizable brand with a...

Digital has changed the rules of the game. Once dominant players, who commanded scale, heritage, and share of voice, are now finding themselves faced with digital disruption. For brands today, standing still is not enough....

65% of companies who have experienced a reputation crisis say that social media made their crisis more difficult to manage; however, 55% feel social media aided their recovery.  How has social media impacted the spread of bad...

How do you choose social media KPIs to track your digital marketing activities? Locate yourself in the Marketing Conversion Funnel Don't label certain KPIs as "bad" Customize your indicators Consider qualitative metrics ...