5 min read
Melissa Chue | Analysis - Aug 6, 2018

Ace Your Product Launch Strategy with Social Media Intelligence in 4 Steps

Launching a product is akin to firing an arrow: hitting your target requires optimal positioning and the right amount of energy. Without a question, consumer data is similarly crucial in helping marketers hit their “mark” –...
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3 min read
Franck Fitoussi | Build Strategy - Jan 23, 2018

Seamlessly Integrating Online and Offline Data: Digimind Becomes the First Social Intelligence Solution to Monitor Global TV and Radio

Marketers are aware of and have embraced the shift to digital - they know the strategies, the tactics, and how to measure success. But what happened to the traditional sources we loved in the past? Offline sources such as TV...
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