It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.

It is imperative that your customers see a personable brand carrying the same vision as they do in their beliefs and lifestyle.

"A number of brands had engaged Digimind to produce reports to study the impact Covid-19 had on consumers as well as the industry as a whole ... have a better understanding and appreciation of the situation, thus informing their...

To effectively promote, sell, and raise awareness for your product and services, it is of paramount importance to reach out to the right consumers – individuals who require your product or service.

Social Media Listening, Social Media Analytics, and Social Media Management – that’s a whole lotta terminologies thrown about these days.

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.

Consumer markets and buyer behavior. Two key phrases that you’ve probably heard a lot in marketing; however, the chances are not so much in social media. Consumer markets and buyer behavior can teach your business a lot about the...