10 min read EN BLOG - Social Listening vs Social Media Analytics vs Social Media Management
Jared Silitonga | Data - Dec 9, 2020

Same Same, But Different? Settling the Record Straight on Social Media Listening, Social Media Analytics, and Social Media Management

Social Media Listening, Social Media Analytics, and Social Media Management – that’s a whole lotta terminologies thrown about these days.
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6 min read Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research - EN BLOG
Jared Silitonga | Customer experience - Dec 8, 2020

Staying Consumer Driven: The Big Reason Why Consumer Insights Is Key In Market Research

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.
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8 min read
Ray Slater Berry | Buyer Behavior - Jul 28, 2020

How to Analyze Consumer Markets and Buyer Behavior on Social Media

Consumer markets and buyer behavior. Two key phrases that you’ve probably heard a lot in marketing; however, the chances are not so much in social media. Consumer markets and buyer behavior can teach your business a lot about...
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