Consumer brands like Tiktok, Netflix, and Spotify had a  peak in mentions during the first two quarters of this year in the UK, due to many events that have impacted the brands whether in a positive and negative way.

Instagram has more to work on if they genuinely want to stand out. It's no question how riveting Instagram's future is–with the power to please one and all–but only if the developers listen closely to what users want the most...

Winning on social media is not a one-step process. It requires meticulous attention to audience needs to cement lasting loyalty, which some brands do exceedingly well to remain top of mind.

Gen Z consumers are transitioning into adulthood in a time of a global pandemic, forming a unique set of needs and challenges.

The Asian market is one of the most promising players in the growth of retail sales with an expected acceleration of nearly 45% of the total growth.

With influencer-driven marketing campaigns at the helm of consumer strategies, the hype around brands like McDonald’s who collaborated with K-pop band BTS is justified by how it achieved stellar online traffic organically which...

It’s that time of year again! Digimind digs deep into the data from last year’s fourth quarter and this year’s first quarter to bring you a breakdown of some of the most illuminating highlights that we found surrounding the Food...

Consumer brands like Shopee, Tiktok, and WhatsApp steamrolled their way to the top of the Asia Pacific ladder at the turn of this decade, while the stay-at-home lifestyle epitomized the importance of creating a unique digital...

Marketing and insights professionals in the food and beverage industry are always hungry for key data-supported consumer insights that are impactful for their overarching digital strategies. To help feed that appetite, and...

Health and wellness branding is one of, if not the most strategic way for non-endemic brands to dip their toes into this $4.5 trillion wellness industry.