10 min read
Alina Taher | Instagram - Sep 9, 2019

Instagram: Key Global Statistics 2019

Since its launch in 2010, Instagram has experienced impressive growth and performance numbers. Thanks to Facebook’s acquisition of the visual-sharing platform in 2012, they have been able to remain amongst the top social...
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8 min read
Shermel Tay | Trends - Jul 18, 2019

Understanding Consumer Trends By Leveraging Historical Social Data

“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right," said Tim Cook, CEO of Apple. Interestingly, this advice applies to using data to guide business...
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6 min read
Emily Beaupré | Brand Reputation - Jul 15, 2019

What You Need To Know About Brand Storytelling

“Brand storytelling isn’t about creating marketing campaigns, but building tribes and inspiring movements.” ~ E.W. & J.G. Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?”...
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6 min read
Emily Beaupré | Marketing Strategy - Jul 10, 2019

What is utility marketing and why you should use it

We spoke to marketing gurus Ekaterina Walter and Jessica Gioglio about their book, The Laws of Brand Storytelling. You don’t need prior knowledge of brand storytelling to enjoy the book (or this post), but you can get a bit of...
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9 min read
Melissa Chue | Social media strategy - Jun 12, 2019

5 Impactful Social & Content Trends For Your Marketing Strategy

With new marketing trends and innovations taking shape every day, how can you identify and invest in the ones that will benefit your company the most? From chatbots and social commerce to augmented and virtual reality, which...
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4 min read
Shermel Tay | Trends - Jun 11, 2019

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are...
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9 min read
Melissa Chue | Asia Pacific - Apr 1, 2019

Luxury Marketing Strategies for Managing Brand Reputation on Social Media

Luxury marketing has long revolved around sustaining a brand’s status as an icon of wealth and success. However, recent developments around the world pose significant obstacles to sustaining sales and driving growth. These...
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5 min read
Melissa Chue | Build Strategy - Mar 13, 2019

Top 3 Consumer Demands for Smart Homes in Asia Pacific on Social Media

The use of smart homes is snowballing in Asia Pacific. The market is expected to account for 25% of this industry, which will reach a whopping $400 billion worldwide in 2030.
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6 min read
Ellen Wallinger | Brands - Mar 6, 2019

Top 7 Valentine’s Day 2019 Social Media Trends in North America

Valentine’s Day is all about spreading the love, whether that be with a handwritten card or a social media shoutout. This year’s sharing of affection was no different, and using our social listening tool, Digimind Social, we...
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5 min read
Melissa Chue | Asia Pacific - Jan 3, 2019

Shine on Social: 5 Social Listening Strategies for Luxury Brands in Asia Pacific

Consumers flock to social media to share their opinions and experiences, as well as discover the latest and greatest trends in everything from technology to holiday destinations. For this reason the power of social for...
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