Winning on social media is not a one-step process. It requires meticulous attention to audience needs to cement lasting loyalty, which some brands do exceedingly well to remain top of mind.

Gen Z consumers are transitioning into adulthood in a time of a global pandemic, forming a unique set of needs and challenges.

The Asian market is one of the most promising players in the growth of retail sales with an expected acceleration of nearly 45% of the total growth.

With influencer-driven marketing campaigns at the helm of consumer strategies, the hype around brands like McDonald’s who collaborated with K-pop band BTS is justified by how it achieved stellar online traffic organically...

It’s that time of year again! Digimind digs deep into the data from last year’s fourth quarter and this year’s first quarter to bring you a breakdown of some of the most illuminating highlights that we found surrounding the...

Consumer brands like Shopee, Tiktok, and WhatsApp steamrolled their way to the top of the Asia Pacific ladder at the turn of this decade, while the stay-at-home lifestyle epitomized the importance of creating a unique digital...

Marketing and insights professionals in the food and beverage industry are always hungry for key data-supported consumer insights that are impactful for their overarching digital strategies. To help feed that appetite, and...

Health and wellness branding is one of, if not the most strategic way for non-endemic brands to dip their toes into this $4.5 trillion wellness industry.

Dinner that night was another attempt by me to eat cheaply, but healthily, and so my chicken caesar salad and pesto pasta was going to involve the usual garden variety fare: bottle of olive oil, anchovies, pine nuts, basil,...

2020 has seen people migrating into uncharted territory for the first time in their lives. No, it’s not playing Pokemon Go at the nearest park – but it’s closer than you think. It’s moving; visiting the great outdoors, taking...