5 min read tesla-cybertruck-and-atv
Susanne Morris | Products - Dec 11, 2019

Tesla's Cybertruck Product Launch: What's All The Fuss About?

On November 21st Tesla announced the release of their newest vehicle, the Cybertruck. Conversations surrounding Tesla spiked after Tesla’s CEO, Elon Musk, live streamed the Cybertruck’s reveal, putting the truck to the test in...
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Kevin Tran | Healthcare - Nov 13, 2019

Consumer Insights and Trends for Pharmaceutical Brands in Asia Pacific

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss...
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7 min read nordwood-themes-yyMJNPgQ-X8-unsplash
Alina Taher | Facebook - Nov 5, 2019

Facebook and Instagram Dominate Social Media Marketing Strategies | 2019 Social Media Marketing Industry Report

In the 2019 Social Media Marketing Industry Report, Social Media Examiner surveyed over 4,800 B2B and B2C marketing managers from Australia, Canada, India, United Kingdom, and the United States of America, about how they use...
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13 min read world-1185076_1280-1
Kevin Tran | Healthcare - Nov 4, 2019

How Pharmaceutical Brands in APAC and the US are Building Their Brand Reputation on Social Media

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer...
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4 min read Capture-3
Kevin Tran | Healthcare - Oct 16, 2019

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are...
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7 min read DS-EN-APAC-Blog-BruceLi-Chatbots-1-4
Kevin Tran | Healthcare - Oct 16, 2019

Engaging Customers in a Regulated Industry with Social Chatbots in Asia Pacific | Q&A with Bruce Li, MSD

Bruce Li Asia Pacific Digital Lead for Vaccines, MSD A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the...
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10 min read Instagram-Key-Statistics-2019
Alina Taher | Instagram - Sep 9, 2019

Instagram: Key Global Statistics 2019

Since its launch in 2010, Instagram has experienced impressive growth and performance numbers. Thanks to Facebook’s acquisition of the visual-sharing platform in 2012, they have been able to remain amongst the top social...
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8 min read Untitled design (22)
Shermel Tay | Trends - Jul 18, 2019

Understanding Consumer Trends By Leveraging Historical Social Data

“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right," said Tim Cook, CEO of Apple. Interestingly, this advice applies to using data to guide business...
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6 min read storytelling
Emily Beaupré | Brand Reputation - Jul 15, 2019

What You Need To Know About Brand Storytelling

“Brand storytelling isn’t about creating marketing campaigns, but building tribes and inspiring movements.” ~ E.W. & J.G. Have you ever asked yourself “What is brand storytelling?” or “Why is brand storytelling important?”...
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6 min read purpleumbrella
Emily Beaupré | Marketing Strategy - Jul 10, 2019

What is utility marketing and why you should use it

We spoke to marketing gurus Ekaterina Walter and Jessica Gioglio about their book, The Laws of Brand Storytelling. You don’t need prior knowledge of brand storytelling to enjoy the book (or this post), but you can get a bit of...
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