What is Messenger Marketing? Messenger marketing connects businesses directly to customers and prospects through mobile messaging apps such as Facebook Messenger and Whatsapp. 

Thanks to virtual assistants like Siri, Alexa, and Google Assistant, voice search technology is revolutionizing the way people perform queries and look for content. This is a big jump from the traditional method of searching,...

On November 21st Tesla announced the release of their newest vehicle, the Cybertruck. Conversations surrounding Tesla spiked after Tesla’s CEO, Elon Musk, live streamed the Cybertruck’s reveal, putting the truck to the test in...

Similar to other industries, the pharmaceutical and healthcare sector is saturated with consumer insights and trends. In the age of social media, consumers often express their sentiments and concerns online, and openly discuss...

In the 2019 Social Media Marketing Industry Report, Social Media Examiner surveyed over 4,800 B2B and B2C marketing managers from Australia, Canada, India, United Kingdom, and the United States of America, about how they use...

Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer...

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are...

Bruce Li Asia Pacific Digital Lead for Vaccines, MSD A digital specialist with over 12 years’ experience in digital strategy and brand management, ranging from banking, advertising, and healthcare in Asia Pacific and the...

Since its launch in 2010, Instagram has experienced impressive growth and performance numbers. Thanks to Facebook’s acquisition of the visual-sharing platform in 2012, they have been able to remain amongst the top social...

“For the most important decisions in your life, trust your intuition, and then work with everything you have to prove it right," said Tim Cook, CEO of Apple. Interestingly, this advice applies to using data to guide business...