6 min read
Micah Levin | Digital Marketing - Jul 6, 2021

Handling Brand Crises With Social Listening

There are many types of crises that professionals of all stripes have to deal with when operating within the marketplace. If you work on a crisis management team - usually as a Public Relations (PR) Manager - then you have a...
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5 min read targeted-media-list-with-social-media-monitoring
Sophia Guan | Build Strategy - Oct 18, 2018

How to Develop a Targeted Media List with Social Media Monitoring

Every PR practitioner worth his or her salt knows that an up-to-date media list is one of the most important things to ensure your story gets in front of the right target audience. However, building and maintaining one can be...
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3 min read
Heather Aponte | Build Strategy - Jan 31, 2018

Measuring PR Success in the Digital Age: Why Integrating Offline and Online Insights is Imperative

PR is all about understanding your audience and providing them with the messages they will pay attention to on the medium that that is most appropriate. And even with the shift in focus to digital outlets for most marketing...
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