The “age of the digital” should really be called the “age of information”, as it facilitates everything we do, and all decisions we make when it comes to our lives - professionally and personally. This bears mentioning because...

   

From identifying market needs to creating products and services that satisfy customers, the purpose of market research has evolved inherently towards enabling companies to be more customer centric.

Deep personalization is more essential than ever for businesses in a customer-centric era, where a wealth of choices and stiff competition means customer experiences can make or break a sale.

  For brands, social media has evolved from a place to share memes with your customers, to a fully-fledged digital front desk. There are a myriad of functionalities that have developed within the last decade to enhance user...

Real-time consumer insights have grown more imperative for companies conducting market research. In fact, 51% of marketing leaders worldwide obtained incisive information through social listening tools during Covid-19. With...