3 min read
Melissa Chue | Asia Pacific - Mar 16, 2018

3 Things Brands Should Know About Twitter’s Sports Video Partnership in APAC

This year at Sportel Asia, Twitter announced a new premium content video partnership with nine leading sports channels around the region, giving fans access to more live programming, games, highlights, and events ranging from...
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2 min read
Austin Williams | Brands - Jun 21, 2017

Kevin Hart Was the King of Father's Day

For reasons that remain mysterious to most marketers, Father’s Day doesn’t get nearly as much love online as Mother’s Day. After monitoring how the average American spent Mother’s Day, there was a lot to take away from the...
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5 min read
Melissa Chue | Facebook - May 17, 2017

Online retailers and influencers tug at heart strings on Mother’s Day

Mother’s Day has come and gone, and true to form the social media community stepped up in expressing their love for their mothers with sentimental messages and heart shaped emojis aplenty. Here’s a look at how the biggest...
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1 min read
Austin Williams | Build Strategy - Apr 1, 2017

Free Pizza for Every Digimind Twitter Follower

As you've seen with all of our events and our recaps, Digimind has been having a ball recently. We've really been enjoying spreading the word on best social media marketing practices. We know wouldn't be able to spread that...
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3 min read
Melissa Chue | Benchmark - Feb 9, 2017

How to Prove Your ROI with Competitor Analysis

Often, competitor analysis is associated with optimising a company’s strategy in terms of positioning, content marketing, profiling and segmentation, market mapping and business opportunities.
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2 min read
Jerome Maisch | Benchmark - Dec 7, 2016

Definition🎁: "Word of Mouth Marketing" - Digital Marketing Advent Calendar

Happy Wednesday! We continue with our daily Digital Marketing Advent Calendar release with the definition of "Word of Mouth Marketing". Deborah Holland is the Chair of the Board at WOMMA (Word of Mouth Marketing Association),...
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2 min read
Melissa Chue | Asia Pacific - Oct 28, 2016

Asia’s Top Tweets of the Week | 28.10.2016 #Inbound

Whether you're a B2C or a B2B brand, inbound marketing is one of the key ways of generating those coveted leads for your company.
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3 min read
Jerome Maisch | Build Strategy - Oct 25, 2016

20 Twitter Consumer Insights Accounts to Follow

When a company finds a shift in consumer behavior due to a changes in the social, cultural, technological, environmental, political or technological landscapes, consumer insights researches quickly dig in, gather research from...
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7 min read
Jerome Maisch | Build Strategy - Aug 22, 2016

20 Twitter accounts to follow for social media marketing trends

As a young industry social media marketing is still changing, and sometimes rapidly. Social media monitoring tools can make it easier to stay up-to-date on the latest developments, but if that's not in the budget, try adding...
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1 min read
Jerome Maisch | Infographic - Jul 29, 2016

[Infographic] The benefits of Twitter Digital Marketing

With between 80 to 90 million unique visitors in the US alone (Statista, 2015), Twitter Digital Marketing has become an absolute must for your Social Media and overall digital marketing strategy. 59% of tweeters are under 34,...
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