Social media has grown to become a core aspect of a marketer's arsenal, from engaging audiences to acquiring new channels of market research in a cost-effective manner. So how can brands leverage it in the coming year in digital?

It's Christmas and the last day of our Digital Marketing Advent Calendar! We're here with a last key definition for 2017 - "Social Media Intelligence" from Forrester's Social Intelligence Playbook for 2016.

It's Christmas Eve, and we're down to our last 2 definitions. Today, Digimind's CEO, Paul Vivant, defines "Strategic Intelligence".

TGIF! You've made it through the last week before Christmas. But before we break out the egg nog, Digimind's Associate Director, Yann Guilann, has a few titbits to share about "Data Visualisation":

We're almost there! Today, Kepios Founder and social media expert, Simon Kemp shares his two cents on "Buyer's Journey", and how to master it.

This Wednesday, WhoWhatWear's Business Intelligence Analyst, Alex McLaughlin, defines "Influencer Marketing" for us.

This Tuesday, McDonalds' Global Social Campaign and Advocacy Manager, Elly Deutsch defines "Brand Advocacy" for us - why it matters, as well as a couple of success stories.

It's the last week before Christmas and we can't be more excited to bring you our last roundup of 2017's key marketing definitions. This Monday, Zeno Group Singapore's Managing Director, Matt Collette fills us in on Bots.

It's the last weekend before Christmas! We're just excited as you are counting down. This Sunday, Digimind's Director of Web Analysis, Sarah Maachi, shares her definition of Social Data.

It's the weekend and we're keeping it light. This Saturday, we asked Lin Liangmin, Director of Marketing Communications at W Singapore - Sentosa Cove what it takes for brands to succeed at Community Management.