The topic of fake news has brought attention to the actions (or lack thereof) of social media giants. Let's explore whether they are making progress or remaining stagnant.

What’s This I Hear About Social Listening?

In a context when digital marketing budgets are constantly growing , the online blue ocean has turned to red , and one needs to sharpen tactics so that you get a chance to have an impact on business. Time has come to put your...

Social media isn’t the one-size-fits-all type of service. There are different types of social media services that cater to different needs and accommodate various types of content. While some have overlap features, others are...

A well-run social media page is as good as any other marketing strategy designed to drive conversions for your business.

Instagram has become somewhat a search engine in its own right for the new generation of internet users.

“Up to 97% of businesses are located via an online search, and 90% of people surveyed say they're influenced by customer reviews and word of mouth, no matter if they're positive or negative.”

Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

“People mention a good brand experience to an average of nine people, but will talk about a bad experience to 16 people.”

Responding to customers on social media can increase advocacy by 25% and decrease churn rate by 15%.